Medior/Senior Data Analyst

How do you delight our customers?

At bol.com, we are dedicated to making daily life more convenient for our over 13 million customers. As a Data Analyst within the Customer & Marketing domain, you’ll play a critical role in analyzing customer behavior, uncovering insights and opportunities for improvement, and ultimately driving customer loyalty. You’ll work closely with the rest of our Customer Analytics team to understand customer needs, evaluate the effectiveness of our marketing efforts, and identify new opportunities to enhance the customer experience.

Do you enjoy solving complex puzzles in the customer and marketing domain? Are you passionate about using data to drive business decisions? Do you have a strong affinity for data, experience with SQL, and a desire to dive into all the data bol has to offer? Or are you looking for your next challenge after 3-7 years as a data analyst? Join our team at bol as a Data Analyst in the Customer & Marketing domain!

What you do as a Data Analyst Customer & Marketing?

You’ll join a group of data professionals in the Customer Analytics team, that aims to make people, programs, and products in the customer and marketing organization more performant through data. This job is for the versatile analyst, one that is equally comfortable talking to data as to stakeholders. Your days vary but at the core you’ll use SQL/Tableau/dbt/git to provide metrics, datasets, analysis, and predictions that help the business make better decisions.

You’ll collaborate with stakeholders across the organization to understand business needs, identify key performance metrics, and develop and deliver reports and dashboards that track performance and drive continuous improvement. Additionally, you’ll play a critical role in identifying and evaluating new data sources, tools, and techniques that can help us better understand our customers and improve our marketing efforts.

Some Specific Responsibilities Include

• Analyzing customer behavior and identifying key drivers of customer loyalty and marketing effectiveness. You'll use your analytical skills to uncover patterns and insights in our data that help us understand what drives customer loyalty and makes our marketing more effective, and you'll work with the rest of the Customer Analytics team to translate those insights into recommendations for improving the customer experience.
• Develop, implement, and test marketing experiments across channels to improve marketing efficiency and ROI. Focussing on incremental result insights through experiments will enable the performance teams to improve their ROIs. You’ll be responsible for developing the test setup, the required data and evaluating the tests, in close collaboration with product and marketing teams.
• Developing high-quality data pipelines for dashboarding and KPIs. You'll work with our analytical engineers to create robust, efficient data pipelines using dbt, ensuring that the data we use for reporting and analysis is accurate, complete, and up-to-date.
• Analyzing & prepping datasets for marketing efficiency and customer propositions. You'll work with our marketing teams to analyze the effectiveness of our marketing efforts, using data to identify opportunities for marketing channels (like e-mail or push messages) and customer propositions (like Select)
• Writing high-quality and easily interpretable SQL code that can be reused. You'll use your SQL skills to query large, complex datasets, extracting the data needed to answer key business questions. You'll also ensure that your SQL code is reusable, well-documented, and easily interpretable by other members of the team.
• You'll work closely with stakeholders across the organization, using your data expertise to help guide decision-making processes and ensure that data-driven insights are at the forefront of our business strategy. You'll also represent the data perspective in cross-functional discussions, ensuring that our decisions are based on the best available information.
• In this role, you'll have the opportunity to work with a variety of data sources and tools, and to collaborate closely with stakeholders across the organization. You'll be at the forefront of our efforts to understand and delight our customers, and you'll play a critical role in driving business impact through data-driven insights and recommendations.
  
  

Why you can make the difference?

You’re an enthusiastic team player who lives and breathes analytics. The ideal candidate for this role has a strong analytical mindset, a passion for customer-centricity, and excellent communication and collaboration skills. You have experience working with SQL and dashboarding tools like Tableau/Looker Studio and are comfortable navigating and analyzing large, complex datasets. You’re also able to work effectively with cross-functional teams, and have a knack for translating complex data insights into clear, actionable recommendations.

3 reasons why this is (not) for you Switch to find out

• Discomfort working with data on a daily basis This role requires a strong analytical mindset and a willingness to work with large, complex datasets.
• Prefer working independently over collaborating with others This role involves working closely with stakeholders across different teams and functions, so strong communication and collaboration skills are essential.
• Lacking the technical skills required for the role You will be responsible for building data pipelines, creating dashboards, and conducting advanced analyses to drive business impact. If you are not open to getting technical and enjoy working more on the business side of things, this may not be the ideal fit for you.
• A passion for data-driven problem solving and collaboration. You love working with data and are passionate about using data to drive business impact. You enjoy digging into complex datasets and using your analytical skills to uncover insights that help drive decision-making.
• You enjoy collaborating with stakeholders across different teams and functions. You're a strong communicator who can translate technical information into non-technical language, and you enjoy working with others to drive projects forward.
• Strong commitment to delivering high-quality analytics that drive business impact. You understand that data-driven insights are only valuable when they are accurate, reliable, and actionable. You are always striving for excellence in your work and take pride in the impact your insights have on the business.
  
  

This is where you’ll work

Your new role will be part of the Customer Analytics team at bol.com, where you will collaborate with 6+ talented analytics professionals. Together, you will support a variety of teams across Product, Marketing, Strategy, and Finance, driving customer loyalty, growth, and profit for the company. The Customer Analytics team has a rich history at bol, and has built a modern data stack on the Google Cloud Platform, including technologies like BigQuery, Git, Airflow, dbt, and Tableau, as well as a range of Python libraries that enable advanced analytics. You’ll be joining a team that is passionate about data and committed to quality, using cutting-edge tools and techniques to drive meaningful insights and business impact.

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