CX Culture Manager - Project and Programs

About The Company

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

About The Team/role

Our CX Culture team is built on a strong foundation of expertise, engagement, and execution. At our core, we are connectors, enablers, and culture shapers. We lead with empathy, influence, and adaptability, building meaningful relationships that bridge teams and geographies. Our DNA is rooted in proactiveness, collaboration, and a relentless drive for continuous improvement, ensuring that CX culture becomes an integral part of how the organization operates and thrives.

In this role, you'll be...

Responsible for:

• Culture Programs & Initiatives – Designing and implementing initiatives that strengthen company culture and employee connection to CX values.
• CX Recognition & Awards (collaboration with HR) – Developing and managing recognition programs to celebrate employee contributions and reinforce CX culture.
• Fostering CX Values & Behaviors – Transforming CX values into practical actions by designing initiatives that cultivate the expected behaviors across the organization, including diversity & inclusion, user value creation, curiosity, simplicity, ownership and hands on approach to problem solving.
  
  
  

We're eager to be in touch because you have...

• X & EX Expertise – Deep understanding of customer experience (CX) and employee experience (EX) principles, frameworks, and methodologies.
• Training & Facilitation – Ability to design and deliver engaging training programs, workshops, and onboarding experiences.
• Internal Communications – Proficiency in crafting compelling messaging, presentations, and storytelling for CX engagement.
• Project & Program Management – Strong skills in planning, executing, and tracking CX culture initiatives.
• Data Analysis & Insights – Ability to analyze engagement metrics, survey results, and cultural impact assessments.
• Change Management – Knowledge of methodologies like Kotter’s 8-Step Model or ADKAR to drive cultural transformation.
• HR & Organizational Development – Familiarity with talent management, recognition programs, and employee engagement strategies.
• Diversity, Equity & Inclusion (DEI) – Understanding of DEI principles to integrate inclusive practices into CX culture.
• Collaboration & Stakeholder Management – Ability to align CX culture initiatives with business leaders, HR, and global teams.
• Cultural Awareness & Sensitivity – Ability to engage diverse teams across different regions with cultural intelligence.
  
  
  

You'll love working at DiDi because...

We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).