Marketing Manager

Marketing Manager – Automotive Industry

Job Responsibilities

Marketing Strategy & Brand Management

• Develop and execute marketing strategies to enhance brand awareness and market share.
• Conduct industry research, consumer behavior analysis, and competitor benchmarking to provide market insights.
• Define brand positioning, product promotion, and communication strategies.
• Manage and optimize the marketing budget to maximize ROI.

Product Marketing

• Lead marketing initiatives for new vehicle models or automotive components, including product launches, pricing strategies, and market positioning.
• Collaborate with cross-functional teams (Sales, Product, R&D) to align marketing plans with business objectives.
• Conduct market research to analyze customer needs and provide insights for product development and improvements.
• Develop and implement sales support strategies, such as promotional campaigns, auto shows, and test-drive events.

Digital Marketing & Advertising

• Oversee digital and traditional advertising campaigns, including social media, SEM, display ads, and influencer partnerships.
• Manage content marketing across company websites, social media platforms (Instagram, Facebook, TikTok, LinkedIn), and other digital channels.
• Monitor and optimize SEO/SEM, email marketing, and paid advertising to drive brand visibility and customer conversion.
• Track key performance metrics, analyze campaign effectiveness, and refine marketing strategies.

Public Relations & Event Management

• Organize and execute industry events, product launches, test-drive experiences, and brand activation activities.
• Manage media relations, industry partnerships, and government engagements to enhance brand reputation.
• Develop public relations strategies, including press releases, media outreach, and crisis management.
• Initiate co-branding partnerships and cross-industry marketing collaborations to expand brand influence.

Dealer Support & Channel Management

• Develop marketing support programs for dealerships, including promotional strategies, marketing materials, and sales training.
• Monitor dealership marketing performance and adjust regional strategies to increase market penetration.
• Organize dealer conferences and training sessions to improve execution efficiency.

Qualifications

✅ Education:

• Bachelor’s degree or above in Marketing, Business Administration, Automotive Engineering, Communications, or related fields.

✅ Work Experience:

• Minimum 8 years of experience in marketing, with at least 5 years in the automotive industry (OEM, automotive parts, dealership, or aftermarket).
• Strong knowledge of automotive industry trends, brand marketing strategies, and market expansion methods.
• Proven experience in developing and executing marketing campaigns and integrated marketing communication (IMC).

✅ Skills:

• Proficiency in digital marketing tools such as Google Ads, Meta Ads, SEO/SEM, and CRM systems.
• Strong data analysis skills to develop strategies based on marketing performance metrics.
• Excellent project management abilities with the capability to coordinate multiple stakeholders and resources.
• Strong cross-functional collaboration skills to work effectively with sales, product, and dealer teams.
• Creative thinking with the ability to design impactful brand marketing campaigns.

✅ Language Requirements:

• Fluent in English and Spanish (or other target market languages) to work with global teams.

✅ Preferred Qualifications:

• Experience working with OEMs or Tier 1 automotive suppliers.
• Expertise in electric vehicles (EVs) and intelligent connected vehicles (ICVs).
• Familiarity with automotive industry regulations and market entry requirements, with existing industry or government connections.