Service and User Experience Designer Team Member

About The Job

We believe that our employees are the foundation of our success and the source of our strength. Our vision is to become Turkey's most valuable and preferred industrial company that champions equality in the workplace. Join us in shaping the future of the automotive industry at Ford Otosan!

What awaits you in this role?

At the intersection of strategy, design, and human behavior, the Service Designer shapes how people interact with complex systems—across both digital and physical touchpoints. As a key member of our Human-Centered Design (HCD) chapter and embedded in agile squads (CIED), you’ll drive the design of services that are not only usable and delightful, but also strategically impactful and technically feasible.

You’ll lead projects from insight to implementation, guiding multidisciplinary teams through the design thinking process to co-create solutions that meet real human needs and align with our business vision. You will be the voice of the user, a bridge between silos, and a storyteller who brings service experiences to life."

Her/his responsibilities are:

-Research and synthesize insights to define service opportunities and shape them into innovative, human-centered service concepts and systems.

-Design service experiences that are desirable, feasible, and viable—across digital and physical touchpoints.

-Synthesize research into actionable insights and service opportunities

-Map and communicate the service ecosystem through tools such as journey maps, service blueprints, system maps, personas, and concept scenarios.

-Plan and conduct qualitative and quantitative research (e.g. contextual inquiry, ethnography, usability testing) to support design decisions.

-Co-create with users, internal teams, and stakeholders through ideation sessions and participatory design workshops.

-Prototype services at various levels of fidelity, from storyboard to experience simulation or low-code MVPs, to evaluate and refine service concepts.

-Support implementation by aligning design intent with technical feasibility, business requirements, and operational constraints.

-Facilitate workshops and working sessions across teams to drive alignment, ideation, and solution-building.

-Translate complex systems into understandable experiences using storytelling, diagrams, and visual communication

-Act as a service design ambassador, building capability within the organization and advocating for design-led thinking.

-Maintain a systems perspective while navigating complex environments with multiple stakeholders, dependencies, and objectives.

-Continuously evaluate service performance and user feedback to drive ongoing improvements.

-Provide insights on carline history, platform strategy, modular systems, and other contextual knowledge for holistic service development.

-Ensure alignment with global product and service development processes (e.g. GPDS) and report accordingly.

Technical & Behavioural Skills and Competencies

-Minimum 5 years of hands-on experience in human-centered design, service design, or systems thinking.

-Proven track record of applying service design methods across multiple stages of the design and development process.

-Demonstrated ability to lead service design work from discovery to implementation

-Strong understanding of usability, accessibility, and interaction design principles

-Experienced in cross-functional collaboration with engineering, product, business, and design teams.

-Familiarity with global automotive development processes and ability to work on full-cycle GPDS programs is a plus.

-Skilled in both digital and physical service design contexts.

-Experience in facilitating and moderating research and co-creation workshops with internal and external stakeholders.

-Experience with concept design tools and prototyping (both physical and digital).- Proficiency in using consept design tool of choice

- Familiar with automotive applications and product development processes, min. 2 global GPDS programs with full (Scale 6) Top Hat development, at least 1 program complete GPDS band from pre

- Must be experienced driver, min. Class B driver's licence "

Min. B.Sc. university degree in Industrial Design, Product Design, Serivce Design, Interaction Design, Visual Communication Design or any other relevant field (M.Sc. degree is a plus)

- Passionate about HCD

- Committed to enhancing the knowledge of existing and emerging related tools and methods

- Good facilitating skills both offline and online

- Skilled facilitator and storyteller

- Confident communicator (written and verbal)

- Desire to assess the outputs in a sustainable and environemtally friendly level

- Be very curious, empathic and open minded

- Be a deep listener and able to ask the right questions in a correct way

- Comfortable navigating ambiguity and complexity

- Have high-level collaborative working approach

- MS Office Programs

- Adobe CC Tools (Photoshop, Illustrator, etc.)

- Remotely moderated research tools (Lookback, hotjar, usertesting, etc.)

- Familarity to different research methods and online tools (Card sorting - optimal workshop, Tree testing - userzoom, treejack, etc.)

- Usability measurement inquiries (SUS, QUIS, etc. are a plus)

inVision, Sketch, Figma, Adobe XD (UX/UI prototyping and design tools are a plus)

- No code/Low-code tool awareness (airtable, zapier, webflow, etc.) "

What About Us?

Ford Otosan, being one of the top three exporting companies in Turkey since 2004, has achieved 12 consecutive years of automotive industry championship and is Turkiye goods product export champion for 8 years in a row. Ford Otosan operates in 4 main centers with its Gölcük and Yeniköy Plants in Kocaeli, Eskişehir Plant in Eskişehir, Sancaktepe R&D Center and Spare Parts Warehouse in İstanbul and Craiova Plant in Romania employs more than 20,000 people. Kocaeli and Eskişehir Plants are listed among Ford's 'Best Vehicle Production Centers' and Eskişehir is the only factory in Turkiye that can produce vehicles, engines, and powertrains in the same center.

Ford Otosan, standing out with its sensitivity regarding social responsibilities, also carries out several social responsibility projects in many fields including education, healthcare, culture, arts, and sports on “Future. Now” vision. Ford Otosan, also carrying out awareness studies on gender equality since 2013 with the understanding of "Equality at Work", became the only automotive and the first and only industrial company from Turkiye to be included in the Bloomberg Gender-Equality Index in 2021.

The building blocks of our new corporate culture, which we call “Dynamic Balance”, our values are mutual trust and respect, value each other and affection, openness to change and innovation, open and transparent communication.

A common culture brings us to a common sense and purpose, helps us to work in a positive atmosphere of trust, ties us closer and helps us to reach a stronger future all together.