Senior Manager Wholesale Ukraine

Purpose & Overall Relevance For The Organization

Drive profitable and sustainable market share growth across all accounts in Ukraine, including Key Accounts, Regional Accounts, and DPC.
Ensure adidas' brand leadership position in Ukraine while optimizing digital and retail KPIs.
Develop and maintain strong partnerships with customers, ensuring seamless execution of Go-To-Market (GTM) strategies.
Implement strategic category plans, focusing on increasing sell-out and market penetration.

Key Responsibilities

Sales & Account Management:

Lead and manage all adidas accounts in Ukraine, ensuring revenue growth and brand positioning.
Serve as an ambassador for assigned accounts internally, facilitating collaboration across functions.
Execute the GTM strategy across Key Accounts, Regional Accounts, and DPC channels.
Develop Account Fact Books to document market insights, performance, and future opportunities.
Drive sell-in and sell-out strategies, ensuring brand dominance and profitable growth.
Ensure on-time deliveries, replenishment strategies, and marketing activations to maximize sell-out.

Strategic Planning & Business Development

Develop and execute strategic business plans to achieve sales, profit, and market share targets.
Set and manage budgets & forecasts, ensuring business objectives are met.
Identify and implement growth opportunities within Ukraine’s retail and wholesale landscape.
Lead discussions on trade investments (TI), tracking performance and adjusting strategies as needed.

Market & Competitive Analysis

Continuously monitor market trends, competitor activities, and consumer behaviors to drive strategic decisions.
Provide data-driven recommendations to the Regional Director and senior leadership team.
Conduct regular market visits to ensure adidas' presence and execution excellence.

Operational Excellence & Compliance

Ensure all wholesale and retail agreements are met in compliance with company standards.
Work closely with customer service, trade marketing, visual merchandising, and training teams to enhance account performance.
Maintain a high-performance culture, setting clear expectations and providing consistent feedback.

KPI’s

Net Sales Growth
Standard Margin
Profitability
OB Conversion
SWB & MWB
Range Efficiency
Sell out Performance

Knowledge, Skills And Abilities

Proven experience in Planning, Selling, and Negotiating.
Strong communication skills; written, oral, and presentation.
Deep industry knowledge in retail/wholesale, particularly in Ukraine’s market.
Strong cross-functional experience across marketing and sales.
Analytical mindset with the ability to drive strategic decision-making
People management skills to lead a team and build a high-performance culture.
Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Requisite Education And Experience / Minimum Qualifications

5-8 years’ experience in Sales, Account Management, or Business Development.
Experience within the sports, fashion, or retail industry is preferred.
University Degree in Business, Marketing, or a related field.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

Senior Manager Wholesale Ukraine

Key Skills

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