Digital Analytics Strategy, Testing and CRO Manager

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Your Purpose

The Digital Analytics Strategy, Testing and CRO Manager will be responsible for driving D2C growth through data-driven experimentation and strategic optimization of our direct digital channels. You will spearhead our testing and insights strategy to maximize conversion rates, booking volumes and revenue per visitor, while building a best-in-class experimentation practice that delivers sustainable competitive advantage. This role will have a strong strategic focus on the direct channel, optimizing lead generation, and leveraging insights to drive higher customer acquisition, engagement, and lifetime value.

Your Impact

• Design and execute a comprehensive data driven strategy across all digital touchpoints, with particular focus on driving direct channel growth and reducing acquisition costs through improved conversion rates.
• Collaborate with cross-functional teams including product, design, engineering, marketing, and web analytics to conceptualize and design A/B tests that effectively measure the impact of website and campaign changes.
• Drive strategic initiatives within the direct channel, ensuring a data-driven approach to lead generation, audience segmentation, and customer journey optimization to improve conversion and engagement.
• Develop deep customer journey insights through advanced analytics, identifying key friction points and opportunities to enhance the user experience and drive higher booking values.
• Perform advanced digital segmentation analyses to uncover high-value customer segments and personalization opportunities across the conversion funnel.
• Establish robust measurement frameworks to quantify the commercial impact of optimization initiatives, including test design, revenue forecasting, and post-implementation analysis.
• Develop comprehensive performance dashboards that combine testing results, customer behavior metrics, and commercial KPIs to guide conversion rate optimization.
• Drive innovation in personalization and optimization strategies to maximize direct channel contribution using the newly adopted tools (Adobe Analytics, Adobe Target, Real-time CDP).
• Develop testing frameworks that balance quick wins with longer-term strategic initiatives.
  
  

Your Journey so far

• Degree in business, marketing, analytics, or a related field, with 5 years of relevant experience.
• Proven track record of leveraging D2C data insights to shape marketing and product strategies, particularly in booking funnel optimization.
• Hands-on experience with A/B testing tools like Adobe Target.
  
  

Your Essentials

• Expertise in web analytics platforms such as Google Analytics, Adobe Analytics and AEP.
• Strong analytical mindset with the ability to distill complex data into actionable business strategies.
• Excellent communication skills, with the ability to collaborate effectively across teams and influence decision-making.
• Ability to thrive in a fast-paced, evolving environment, managing multiple initiatives simultaneously.
  
  

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!