User Experience Designer

Job Title: UI/UX Designer/Developer

Function: Digital System & Information Technology (DS&IT)

Department: Data Intelligence & Analytics

Section: Business Solutions

Reporting to: Section Head – Business Solutions

Role Objective

The incumbent will work closely with stakeholders to create intuitive and visually appealing user interfaces while ensuring a seamless user experience across digital products.

Detailed Roles and Responsibilities

• Collaborate with product managers and developers to understand user requirements and translate them into engaging user interfaces.
• Create wireframes, mockups, and prototypes to visualize and communicate design concepts.
• Conduct user research and usability testing to gather feedback and insights for iterative design improvements.
• Develop user personas, user flows, and journey maps to inform design decisions and enhance the overall user experience.
• Design and maintain a consistent visual language, including style guides, iconography, and typography, to ensure brand consistency across all digital platforms.
• Stay up to date with industry trends, best practices, and emerging technologies in UI/UX design.
• Advocate for user-centered design principles and collaborate with cross-functional teams to champion the importance of user experience.

Key Interactions

• Internal: CDIO, DS&IT department, Strategy team, Business Units & Section Heads, Bank Subsidiaries, Overseas Branches, Internal Audit, Risk Management, Others.
• External: Regulatory Bodies (as needed), Service Providers/Vendors, External Auditors, Customers/Customer’s Technical Contact Points, Business Partners & Alliances, Others.

Competencies, Knowledge, and Experience

Educational Qualifications:

• Bachelor’s degree in design, human-computer interaction, or a related field.

Experience:

• Proven experience as a UI/UX designer, with a strong portfolio highlighting design skills and problem-solving abilities.
• Proficiency in design tools such as Adobe XD, Sketch, Figma, or similar software.
• Solid understanding of user interface design principles, interaction design, and usability testing methodologies.
• Excellent visual design skills with a keen eye for aesthetics and attention to detail.
• Strong communication, collaboration, and presentation skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Technical Competencies:

• User Research: Understanding user needs and behaviors through various research methods.
• Wireframing and Prototyping: Creating low-fidelity wireframes and high-fidelity prototypes to visualize and test design concepts.
• Visual Design: Crafting visually appealing interfaces that align with branding and user expectations.
• Interaction Design: Designing intuitive and seamless user interactions within the interface.
• Information Architecture: Organizing and structuring content in a clear and logical manner.
• Usability Testing: Conducting tests to evaluate the effectiveness and usability of designs.
• Collaboration: Working closely with stakeholders, developers, and other team members to ensure designs meet project goals.
• Problem-solving: Identifying and solving design challenges to create optimal user experiences.
• Adaptability: Being able to adapt to new technologies, design trends, and project requirements.
• Communication: Effectively communicating design concepts, rationale, and decisions to various stakeholders.

Industry Knowledge:

• Excellent knowledge of industry trends.
• Knowledge of local/international best practices/standards.
• Knowledge of fundamentals of banking industry, banking operations, processes, products/services, and associated technologies.

Certifications:

• Relevant certifications preferred.