Business Analyst - Central Growth Marketing

Ways of Working – Employees will come to the office twice or thrice a week at their base location and work remotely for the remaining days.

Role: Business Analyst - Central Growth Marketing

About this role:

This position will be a part of the Growth Marketing vertical at Swiggy. The Growth team at Swiggy is a horizontal team that cuts across all existing and upcoming Swiggy verticals (Food, Instamart, etc.) primarily responsible for traffic, acquisition, and reactivation of users to the platform.

Responsibilities:

• Collaborate with cross-functional teams to understand business goals and data requirements.
• Collect, clean, and organize data from various sources to create a unified dataset for analysis.
• Analyze large datasets to identify trends, patterns, and opportunities for improvement.
• Develop and maintain dashboards, reports, and visualizations to communicate insights effectively.
• Perform deep dives into campaign metrics to identify drivers of performance and recommend actionable strategies.
• Identify key performance indicators (KPIs) and track their progress over time.
• Perform statistical analysis and predictive modeling to uncover insights and drive strategic initiatives.
• Work closely with stakeholders to define and refine analytical requirements.
• Monitor data quality and implement data cleansing processes as needed.
• Stay updated on industry trends, best practices, and emerging technologies in data analytics.
• Assist in the development and optimization of data analytics tools and processes.

Qualifications:

• 2-3 years of experience in data analysis, with a strong understanding of performance marketing metrics and strategies.
• Prior work experience in e-commerce or digital agencies is highly preferred.
• Proficiency in data querying and analysis tools like SQL and advanced Excel.
• Experience with data visualization platforms such as Power BI, Tableau, or similar.
• Strong analytical and problem-solving abilities, with a knack for deriving insights from complex datasets.
• Excellent communication skills to articulate findings and recommendations to stakeholders effectively.
• Proven ability to link data-driven insights to actionable business strategies.
• Familiarity with statistical tools and methodologies is a plus.
• Collaborative mindset with the ability to thrive in a fast-paced, team-oriented environment.
• Demonstrated project management skills, including the ability to manage multiple priorities effectively.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.