Director of Public Relations

About The Role

KuCoin EU is looking for a Communications and PR Director to develop and implement effective PR strategies across Europe. Our vision is to combine our global resources with strong local talent and insight to become the most widely used and recognized crypto platform in the EEA. You will be central to how we achieve this by leveraging your comms/PR experience in the region while also contributing to the strategy and implementation of global initiatives.

We are looking for someone with a strong work ethic, a deep understanding of multi-stakeholder marcomms for B2B and B2C, and an ability to drive impactful storytelling and plan effectively. Native crypto knowledge is a plus; the ability and passion to learn about crypto and blockchain is a must.

Key Responsibilities: What You'll Be Doing

• Develop and implement effective/creative strategic PR plans in coordination with key stakeholders in local markets, marketing, product, legal, compliance, and others
• Be an integral member of our global comms/PR team, contributing to global initiatives, steering projects to completion, and helping to maintain strong relationships with internal and external stakeholders
• Create and amplify PR opportunities with our partners driving coverage and visibility in media and amongst potential users
• Create and implement impactful communication plans and initiatives, and report performance on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement (because we can always keep getting better)
• Support multiple executives with all communication needs, including executive key messages and talking points, presentations, attendance at events, speaking arrangements, etc.;
• Find, tell, and share great stories — for the long run but also for the “now” because the news and innovation never wait. Identify new communication angles and contribute innovative ideas on reaching our users through earned media and multiple communication channels;
• Manage PR agency's efforts to maximize effectiveness in support of (1) regional comms/PR initiatives and (2) global comms/PR initiatives that we would like to amplify across Europe
• Create opportunities to place stories in all types of media, especially tier-one general media and crypto publications
• Drive coverage volume through effective media strategy, pitching, interviews, and media relations
• Write PR plans and PR material for announcements and key initiatives
• Cultivate and maintain relationships with media and influential industry peers
• Ensure brand consistency in all efforts
• Track and influence media coverage

What We Look For In You

• 10+ years experience in PR and Communications with exposure in the financial services, technology, or fintech industries – crypto experience strongly preferred
• Exquisite copywriting, editing, presentation, and public speaking skills. Thoughtful, collaborative leadership with strong communication and relationship skills and the ability to influence others
• Proven work experience and success in a senior public relations role.
• Solid experience creating and executing successful global and regional PR campaigns resulting in high-impact storytelling
• Deep media contacts across the business, financial, crypto trade, and TV
• Experience with investment and financial communications
• Fluent in English; other languages fluency is an advantage
• An entrepreneurial attitude and a love of crypto.
• Agile working style while maintaining good stakeholder relationships