Lead (UX/UI) Designer

About the Company

Our client in sales enablement offers an all-in-one software solution designed to streamline sales preparation, follow-ups, and content personalization for client interactions. Their platform connects seamlessly with calendars and sales tools to research prospects, generate materials, join calls, take notes, and automate follow-ups — driving increased efficiency, win rates, and revenue for B2B sales teams.

The Role

We’re looking for a Senior UX/UI Designer to take the lead in shaping an intuitive, consistent, and user-centered experience across the platform. You’ll work closely with cross-functional teams to bring product ideas to life and ensure that every customer interaction is thoughtfully designed and impactful.

Responsibilities

Design Leadership

• Lead the design of new product features and refinements, ensuring a seamless experience across the platform.
• Maintain and evolve the design system, style guides, and UI patterns to support scalability.
• Champion design best practices and advocate for design consistency across teams.

User Research & Validation

• Conduct in-depth user research, persona development, and usability testing.
• Define and monitor KPIs related to usability, user satisfaction, and design quality.
• Translate insights into actionable design improvements.

Cross-Functional Collaboration

• Work closely with product managers, engineers, and other stakeholders to align on priorities and translate goals into effective designs.
• Facilitate strong implementation of designs through collaborative iteration.

Strategic Influence

• Serve as a design thought partner across the organization, communicating the value of user-centered methodologies and influencing product decisions.

Who You Are

• 5+ years of experience designing B2B SaaS products.
• 3+ years of experience in UX research, with a portfolio that highlights thoughtful, modular design solutions.
• Skilled in tools like Figma and Adobe Creative Suite.
• Strong knowledge of design systems and a user-centered design approach.
• Comfortable in fast-paced, agile environments with excellent prioritization skills.
• Excellent communication and collaboration skills.
• Fluent in English; Dutch is a plus.
• You’re a continuous learner with a growth mindset and a collaborative spirit.

Work Setup The role is ideally based in Ghent, with at least two days per week in-office. Remote work is possible for candidates within ±3 hours of CEST.