Marketing and Social Media Manager

Marketing and Social Media Manager

Full-time, Dubai Marina

Formation’s goal is to optimize our client’s overall health by improving quality of life, energy performance, and longevity. We leverage state-of-the-art equipment and data-driven technology to enhance our clients’ well-being starting at the cellular level.

Formation is looking for passionate, hard-working, and talented individuals to join our fast-paced and innovative start-up to help roll out the fitness and well-being experience of the future. 

The Marketing and Social Media Manager leads organic and earned campaigns across platforms like Facebook and Instagram, with a key focus on strategic marketing initiatives. This role demands a creative thinker with strong cross-functional collaboration skills and a passion for structured processes. You’ll be responsible for crafting and executing impactful social and editorial strategies. We’re looking for an idea generator—someone who thrives on developing fresh concepts, exploring new channels, and building engaging social strategies. With deep platform expertise and a data-driven mindset, you’ll continuously optimize content performance. You enjoy collaborating with thought partners to drive social innovation and evolve the brand’s voice in exciting, meaningful ways.

• 3+ years of industry experience
• Two work-related references - clients, employers, or colleagues

• Experience in a marketing and social media function with an emphasis in strategy and planning
• Interest or work experience in exercise health and wellness, biohacking, CrossFit, Hyrox, or other athletic endeavors 
• Strong public speaking, listening, interpretation, and written communication skills
• Experienced in creating periodized programming and project management
• Demonstrated history of delivering client results 
• Comfort with self-management, ability to be flexible in a rapidly changing environment
• Passion for social media, process-oriented and strategic thinker
• Enthusiastic, energetic, personable and friendly disposition
• 

• Serve as day-to-day manager of the brand on social media, driving the approach and serving as a key point of contact for cross-functional partners 
• Collaborate with colleagues across the company to ensure consistent brand execution across treatments and channels, including both paid and organic 
• Lead brainstorms with key cross functional players to maximize reach across channels 
• Develop a creative team to develop compelling assets (photo, graphic, video, etc.) for key campaigns across each social platform 

There are many opportunities ahead for our exciting start-up and the ideal candidate who fits this position. We intend to build a culture around mutual respect, where a career in the fitness and wellbeing industry can be exceptionally rewarding.

• Full-time position 
• Salaried compensation 
• Benefits package includes
• Complimentary membership to the studio and use of cutting-edge services
• Biohacking welcome pack 
• Training in all technologies and biohacking 
• Paid vacation 
• Visa sponsorship
• Medical insurance 

Please note: This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the position's scope and function in the company.