Senior Design and Content Specialist FTC

(Maternity Cover)

Role Purpose:

• Responsible for creating visually compelling digital assets and crafting engaging content that enhances the user experience and drives marketing performance.
• Develop cohesive digital campaigns, collaborating closely with cross-functional teams to ensure alignment with brand strategy and business objectives.

Key Duties & Responsibilities:

Digital Design and Creative Development:

• Support the design and creation of high-quality digital assets, including graphics, videos, motion graphics, and interactive media, to support marketing campaigns and enhance user experience.
• Design UI elements and visual content for websites, landing pages, email campaigns, and social media platforms, ensuring consistency with brand guidelines.
• Apply design thinking to create visually engaging content for loyalty programs and CRM campaigns, using innovative techniques to increase user engagement.

Content Creation:

• Develop multimedia content, such as animations and video clips, to support digital marketing initiatives and product promotions.
• Create visually engaging presentations and collateral that effectively communicate product capabilities and marketing messages.
• Enable digital marketing teams such as CRM to utilise copy creation tools and self-serve solutions from existing or new content banks.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams, including product designers, developers, and marketers, to create visually compelling and cohesive digital content.
• Work closely with marketing teams to align visual assets with campaign objectives and overall brand strategy.

Project Management and Execution:

• Manage multiple design projects from conception to completion, ensuring adherence to deadlines and high standards of quality.
• Utilise project management tools to track progress, coordinate with stakeholders, and maintain clear communication on deliverables and timelines.

Optimization and Performance Monitoring:

• Monitor the performance of digital assets across different channels and use data insights to refine design strategies and enhance engagement.
• Conduct A/B testing and gather user feedback to optimise visual content and improve user experience.

Compliance and Brand Alignment:

• Ensure all design and content outputs comply with corporate branding guidelines and regulatory requirements across different markets.

Knowledge and Experience

• 3-5 years of experience in digital design, with a strong portfolio showcasing expertise in visual design, motion graphics, and multimedia content.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and familiarity with other design tools (e.g., Figma, Sketch).
• Strong understanding of UX/UI principles and how visual design impacts user experience.
• Excellent communication skills, with the ability to present and articulate design concepts to various stakeholders.
• Strong project management skills, with the ability to manage multiple projects and collaborate effectively with cross-functional teams.
• Ability to stay updated with the latest digital design trends and apply them to create innovative visual content.

Nice to have

• Experience in the travel or e-commerce industry.
• Experience with video editing, animation, and interactive design.
• Figma design experience is preferable.
• Knowledge of data-driven design and content optimisation based on analytics.