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Kindred Group plc

Product Design Manager

Kindred Group plc
Sweden · Full-time · Mid-Senior

About Us


At FDJ United, we don't just follow the game, we reinvent it.

FDJ United is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.


We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ United is your playing field.

Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?


The role

FDJ United is looking for a Sportsbook Product Design Manager to shape the design strategy, and drive the user experience and overall aesthetic of our Sportsbook products. In this role, you will lead a dynamic design team based across Europe and Sydney, steering the short-term roadmap and long-term vision for the FDJ United's Sportsbook Platform. You will be responsible for creating seamless, intuitive, and consistent user journeys, collaborating closely with business stakeholders and tech management. Additionally, you will work closely with product engineering leads to guarantee the successful launch of high-quality Sportsbook experiences. By leveraging data, you will drive continuous optimization to boost user engagement.

This role will also manage team capacity, resources, and cross-functional alignment. Given the distributed nature of our team, some flexibility in working hours is required to collaborate effectively across time zones.

This is an exciting opportunity to collaborate with a passionate and innovative team, helping shape the future of sports betting through cutting-edge Sportsbook products.

What you will do

  • Leadership: Define and execute the design vision for the Sportsbook products and the vision transition planning, ensuring alignment with business goals and user needs.
  • UX Strategy: Defining and implementing the product experience design strategy and collaborate closely with Sportsbook leadership to ensure alignment.
  • Team Management: Build, lead, and direct a high-performing design team, fostering a culture of collaboration, mentorship, and continuous improvement while inspiring the team to achieve their best.
  • Roadmap and Scoping: Drive the creation and scoping of the experience roadmap.
  • Collaboration: Work closely with business owners and product engineering leads to ensure well-defined requirements and successful deliveries.
  • Cross-Functional Coordination: Coordinate between engineering, design, and business teams to ensure deliveries are well-defined and experience requirements are clear.
  • Design Delivery: Provide direction and leadership for experience design, drive and deliver high-quality results with speed, and ensure seamless execution and successful delivery.
  • Innovation: Stay current on industry trends, drive product innovation, and integrate emerging technologies into the design.
  • Data-Driven Approach: Utilize analytics, CX data, and personalization insights to identify improvement opportunities, optimize user experience, and create tailored user journeys.
  • Prioritization: Actively collaborate on feature prioritization and roadmap planning in partnership with business and tech stakeholders.
  • UX Oversight: Oversee the end-to-end UX alignment with product goals and ensure consistant and seamless UX across platforms.
  • Testing & Research: Be part of core group for defining priorities for A/B testing and user research to inform continuous improvements.

Your experience

  • 8+ years of UX/UI design experience in tech industry, with at least 3 years in a leadership role in Sportsbook, iGaming, or related industries.
  • Proven leadership in managing and inspiring design teams in an agile environment.
  • Experience in building, growing, and developing high-performing UX teams.
  • Proven ability to manage and influence key stakeholders, aligning design priorities with business goals while ensuring design integrity.
  • Ability to use data-driven insights to optimize design and user engagement.
  • Expertise in design and collaboration tools such as Figma, Adobe XD, Miro, Jira, Confluence, UserTesting, and Google Analytics.
  • Demonstrated success in defining, improving, and standardizing design processes.
  • Ability to pivot and adapt to changing priorities, user needs, and market demands.
  • Passion for sports and basic knowledge of the field.
  • Strong communication skills, with the ability to articulate design decisions clearly to stakeholders and build strong, collaborative relationships across cross-functional teams.
  • Strong understanding of Sportsbook operations, betting markets, and customer behavior is a preferred qualification.
  • Experience in a regulated sports betting environment and knowledge of AI driven personalization in design are a plus.


Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.


Application Process

We believe talent knows no boundaries. Our hiring process focuses solely on your skills, experience, and potential to contribute to our team. We welcome applicants from all backgrounds and evaluate each candidate based on merit, regardless of personal characteristics as the age, gender, origin, religion, sexual orientation, neurodiversity or disability.

Key Skills

Ranked by relevance

ux product design user research confluence adobe xd figma jira ai
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Posted
Apr 24, 2025
Type
Full-time
Level
Mid-Senior
Location
Stockholm

Industries

Gambling Facilities Casinos

Categories

Information Technology

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