Marketing Specialist France

Your role at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

In 2021, we unveiled Push to Zero, our elevated ESG strategy dedicated to achieving net zero by 2035 while reinforcing our social and environmental responsibility. As part of this transformative approach, we prioritize that all products are produced safely and fairly in our own factory. By transitioning to mass-balanced bio-based materials, we have successfully reduced CO2 emissions by up to 24% per stroller.

Secondly, we focus on the wellbeing of our People (Team Bugaboo) and the Communities we engage with. The unique culture of our company is built completely by our people — how we act, how we treat one another and how we foster diversity. We encourage you to apply regardless of your race, gender, identity, religion, national origin or age. Join our team and be at the forefront of positive change!

Your aim as the Marketing Specialist France to drive the sales performance across France with creative marketing, growing market share and supporting the objective of re-establishing Bugaboo as the most desired, talked about and recommended premium parenting brand. In this role you’ll be reporting to the Marketing Manager for Western Europe.

What will you do?

• Take ownership of French marketing calendar to clearly reflect agreed plans working with Go to Market, performance marketing and .com teams to ensure alignment of key marketing messaging across all channels.
• Working closely with your line manager, devise, manage, deliver and measure marketing strategy for France with an immediate focus on retail partner presence and activations.
• Take the lead in development and delivery of joint marketing plans with select retail partners including budget planning, measurement & reporting to ensure we are maximizing investment and delivering ROI.
• Ensure high quality, consistent retail execution online (including social) and in store ensuring the brand is represented as per guidelines and supporting overall marketing message in the market.
• Support cluster social media team in planning content for local social channels, playing a key role in community management.
• Manage influencer & PR marketing including product seeding process as well as delivery of brand events as required.
• Define and deliver media and B2B partnerships to boost brand awareness and consideration.
• Support with French copy writing, translations and proof reading as required.
• Manage marketing budget in accordance with agreed priorities
• Support with reporting, creative briefing, PO process, product seeding and ad hoc requirements for broader Western Europe region as required.

What you will bring to the table

You ideally have a marketing degree and a minimum of 3+ years marketing experience. Beyond all else, you are someone with a positive and solutions based mindset, willing to take initiative and work creatively.

Moreover it’s a big plus if you have experience in multiple marketing disciplines including retail/trade marketing, brand media, organic social, PR & influencers is preferred.

The successful candidate will be a commercially minded, strong team player with excellent communication and organizational skills and a key eye for detail. They will be agile and possess the ability to adapt quickly. Ideally you live in the area of Paris, but feel free to apply if you live somewhere else in France too.

And last but not least!

Live our core values: ownership, collaboration, transparency and simplicity. Challenge yourself and the team to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
• Eligible to participate in Bugaboo’s bonus plan;
• Access to wellness hub OpenUp (monthly wellbeing webinars, individual coaching and an employee assistance program);
• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;
• A Bugaboo stroller when expecting a baby and Bugaboo friends & family discount of 20%;
• Paid parental leave for primary and secondary caregivers (based on eligibility);
• Day off on your birthday & day off for volunteering activities;
• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you).

Once you apply

After you submit your application, our Talent Acquisition team will be in touch with you to continue the conversation. If it leaves both you and us with a positive vibe, you'll then have the opportunity to have a 1st interview with the hiring manager. If that meeting goes well, we'll move on to the 2nd interview, and there's an optional 3rd interview to dive even deeper into your fit for Bugaboo.

Are we both still as enthusiastic about the possibility of working together by the end of this process? If so, you'll be one step closer to receiving an offer to join the Bugaboo Team and be a part of our exciting journey.

If you think you can make a difference to our team we would love to hear from you. Go ahead and apply!