Marketing Lead

Recruitment company "Nextra Latvia" is seeking an experienced Marketing professional for a finance-sector company. The company aims to provide quick, versatile loan and credit line solutions to retail customers across multiple countries.

Description of Duties

• Collaborate with business leadership to set KPIs and manage against those KPIs.
• Establish OKRs for the marketing team, aligned across other key areas of the business including product and finance.
• Working closely with the Country Manager to define marketing strategy to support the company’s overall strategies and objectives.
• Providing leadership to the LV marketing team, a holistic view, and a strategic approach to our Latvian business from a marketing perspective.
• “Listening” to the market trends and directing the company's market research efforts.
• Cooperate with other company departments and the Group head office to guide a unified approach to customer service, distribution, etc. that meets market demands.
• Shape the PR strategy, oversee execution, and cooperate with HUB marketing and Group head office colleagues on new initiatives.
• Deploy and optimize a cutting-edge marketing automation stack to ensure scalable and cost-effective marketing operations processes with demonstrable ROI.
• Build a highly efficient team of marketing professionals.
• Create a solid network of strategic partnerships.
• Focus on increasing brand awareness and consideration of brand.
• Additional responsibilities may be added as the needs of the business change and expand.

Requirements

• Proven experience as Marketing Lead, Marketing Director, Chief Marketing Officer, Senior Marketing Specialist or similar role.
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).
• Ideally worked within digital consumer finance sector.
• Solid understanding of market research and data analysis methods.
• Understanding of emerging digital trends and customer experience.
• Extensive knowledge in digital marketing: Google Analytics, Google Ads, Tag Manager, and Facebook ads, SEO is a must.
• Fluent in written and spoken business English and Latvian (essential).
• Superb analytical skills.
• Demonstrated ability to lead and inspire a team, set KPIs, and manage results.
• Highly organized and able to multi-task and manage multiple projects and competing priorities without sacrificing accuracy or efficiency.
• Outstanding communication and interpersonal skills.
• Thorough knowledge of digital marketing principles, brand, product and service management.
• Deep understanding of changing market dynamics.
• Entrepreneurial spirit.

Company Offers

• Monthly salary starting from 3500 EUR gross depending on knowledge and previous experience.
• Yearly bonus.
• Health insurance.
• Paid lunch.
• Opportunity to work in hybrid working model.