Senior Content Sepcialist

Key Responsibilities

• Develop and execute a content strategy aligned with business goals and user acquisition efforts.
• Create high-quality, SEO-driven content, including blog posts, landing pages, educational guides, newsletters, and website announcements copy.
• Write engaging crypto-related articles, market analysis, and product explainers to inform and educate users.
• Collaborate with marketing, growth, and product teams to create content that supports user acquisition, retention, and engagement.
• Stay updated with crypto trends, market movements, and competitor strategies to create timely and relevant content.
• Track and analyze content performance metrics to refine strategies and improve engagement.

Requirements

• 2+ years of experience in content creation, journalism, or digital marketing, preferably in fintech, crypto, or blockchain.
• Deep understanding of cryptocurrency, DeFi, NFTs, and blockchain technology.
• Ability to simplify complex blockchain and crypto concepts for a mainstream audience.
• Strong command of social media trends and engagement strategies in crypto space.
• Excellent writing, editing, and proofreading skills in Turkish and English.
• Ability to work in a fast-paced environment and adapt to industry changes.