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About ZEE5:
ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India. With a very strong subscription service, ZEE5 Premium, provides access to over 100 originals and Top Bollywood blockbusters, apart from 100,000+ hours of network content.
Job Summary:
ZEE5 is a both an AVoD and a SVoD platform . The BI and Marketing Analytics team supports the business with data driven business decisions for day to day as well as long term business strategy and planning. A critical mind in analyzing complex data to provide valuable insights into growing the business is what drives the BI team.
Your Success is our Success:
If you are an exceptional team player who is ready to break down walls and pave the way with a team who are enthusiastic, technology driven, loves to think big, experiment and learn, then this role and this team is for you! Self-starter with a “deploy on day one” mindset will be a perfect match for us.
What will you do at ZEE5:
- Drive data-informed strategies to boost content engagement and optimize platform performance.
- Lead content analytics, prioritizing user retention and conversions for ZEE5 India.
- Collaborate with Product and Tech teams to build/enhance tech-led platform discovery & design features.
- Provide insights for marketing strategies and campaigns based on comprehensive content analytics.
- Stay updated with industry trends, continuously refining content analytics methodologies.
Who you are:
- Hands-on experience and expertise in SQL and querying complex data warehouse tables.
- Strong analytical and data interpretation skills,
- Proficiency in data visualization tools like Looker/ Tableau/ PowerBI.
- Programming language like Python / R and basics of machine learning will be an added advantage
- Ability to communicate business insights in a logical manner
- Excellent communication and interpersonal abilities to effectively liaise with cross-functional teams and external partners.
- Strategic mindset with a focus on driving measurable results
- 4 to 6 years of experience.
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