XD Visual Product Lead - American Football

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

About EA SPORTS And The Role

You will support American Football within EA SPORTS. EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling video game franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports video games.

As the Experience Design Visual/Product Lead, you will drive the visual and interaction design vision for the game’s experience, ensuring a high-quality, immersive, and engaging experience for players. You will play a pivotal role in shaping the product’s look, feel, and usability, bridging the gap between UX, UI, and visual storytelling.

What You Will Do

• You will lead and mentor a team of UX and UI designers, ensuring high-quality deliverables and fostering professional growth.
• You will define and drive the visual identity and collaborate on the user experience strategy for the game, aligning with business goals and player expectations.
• You will develop and maintain design systems, interaction models, and UI frameworks that scale across the game’s features.
• You will collaborate with product owners, developers, and other stakeholders to define user requirements and craft compelling, intuitive design solutions.
• You will produce wireframes, prototypes, high-fidelity mockups, and animations that effectively communicate design concepts.
• You will advocate for best practices in user-centered design, accessibility, and consistency in visual and interaction design.
• You will stay updated on industry trends and innovations in UX/UI design and gaming experiences, integrating relevant best practices into the design process.
• You will present and defend design decisions to stakeholders, incorporating feedback while maintaining a clear product vision.
• You will partner with engineering to ensure seamless implementation of design concepts while maintaining visual and interaction quality.
  
  

Qualifications

• 8+ years of progressive responsibility in experience design, product design, or visual/UI design within gaming, entertainment, or interactive media.
• 3+ years of experience managing and mentoring design teams.
• Experience shipping multiple AAA and/or high profile Mobile games from concept to completion.
• Deep expertise in visual storytelling, interaction design, visual design and motion design principles.
• Proficiency in design tools such as Figma, Sketch, Adobe Creative Suite, and prototyping tools like Principle or After Effects.
• Strong analytical skills and attention to detail, with the ability to balance aesthetics, functionality, and business goals.
• Excellent communication and presentation skills, with the ability to articulate design rationale to stakeholders and executives.
• Skilled at both independent work and effective collaboration within a cross-functional team environment.
• A portfolio that showcases relevant work, demonstrating well-thought-out design processes and excellent craft execution.
• A BS or BA degree (or equivalent experience) in Human-Computer Interaction, UX/UI/Design, Graphic Design, or a related field.
  
  

You will report to the Sr. Director of Experience Design.

Compensation And Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) * $133,400 - $193,200 CAD
  
  

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.