Digital Analytics Manager

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

We are seeking a Digital Analytics Manager EMEA to join our EMEA Direct to Consumer organization, headquartered in Amsterdam. As a Digital Analytics Manager, you will lead a team of two (Web Analyst and Digital Business Analyst) to drive data-informed decision-making across our eCommerce and marketplace businesses. You will be responsible for web analytics and BI, ensuring our digital performance insights drive growth, efficiency, and customer engagement.

Improve analytics, user experience, and revenue by working with Digital, Marketing, IT, and Technology teams. The role will analyze website/marketplace partner performance to develop a deeper understanding of customer behavior, marketing and site performance, audience attributes and segmentation, and path to purchase as well as financial/business metrics.

MAJOR ACCOUNTABILITIES:

Leadership & Team Management

• Lead, mentor, and develop a high-performing analytics team (Web Analyst & Digital Business Analyst).
• Foster a data-driven culture, ensuring insights are integrated into business decision-making.
• Prioritize team workload and projects based on business needs and impact.
  
  

Reporting

• Gather requirements then lead the prioritization, design, build and deployment BI solutions to all key business partners.
• Review the design, structure and methodologies currently used for reporting and find opportunities for improvement and optimization.
• Support the business team to produce daily, weekly and monthly business reports
  
  

Digital & Web Analytics

• Oversee website and customer journey analytics, ensuring accurate tracking, reporting, and optimization.
• Work closely with CRO, UX, product, and marketing teams to improve digital performance.
  
  

Marketplace & ECommerce Data Insights

• Own performance analytics for marketplaces (Zalando, ASOS, etc.) and direct eCommerce.
• Partner with business stakeholders to track and optimize sales performance, channel attribution, and profitability.
• Identify trends and opportunities for growth based on customer data, purchase behavior, and inventory insights.
  
  

Data & Business Intelligence

• Ensure alignment between web analytics and backend data to provide a comprehensive view of business performance.
• Work closely with Regional and Global BI teams to enhance data infrastructure, dashboards, and reporting automation.
• Leverage data models and predictive analytics to inform strategy and forecasting.
  
  

REQUIREMENTS FOR SUCCESS:

• Relevant years of experience in digital analytics, eCommerce analytics, or BI-related roles.
• Expertise in Python or SQL is essential, along with data visualization tools (Power BI, Tableau, Looker, etc.), and tag management (GTM, Tealium, etc.).
• Good experience with Google Analytics (GA4), Adobe Analytics, or other web analytics tools.
• Experience working with marketplace data with ecommerce retailers is a plus.
• Knowledge of A/B testing, CRO, attribution modeling, and customer segmentation.
• Strong stakeholder management and ability to communicate technical insights to non-technical teams.
• Demonstrable ability to lead and develop a team.
• Passion for the industry is welcome, but more importantly an enthusiasm with data analytics is desired.
  
  

BENEFITS:

• Discretionary Bonus Opportunity
• Discount on the health insurance
• 8% holiday allowance
• Flexible Working Hours
• Pension Scheme
• 25 days Annual Leave per year
• Up to €250 travel allowance each month
• Hybrid working
• On-Site Gym
• Employee Discount
• Work from-home allowance
• Home working equipment
• Sports Subscription Services
• Opportunity to work from anywhere for up to four weeks per year
• Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
  
  

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.