Product Manager, Brand & campaign registrations

About Sinch

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation!

Description

This is a position offering the chance to work with a globally distributed team and stakeholders with minimal travel required.

We are seeking a customer-focused and technically adept Senior Product Manager to lead the evolution of our critical self-service platforms for messaging identity registration (e.g., Alphanumeric Sender IDs for SMS) and number provisioning (SMS/Voice) as well as other features such as Brand and Campaign registration for (SMS/Voice/RCS).

In this role, you will be pivotal in simplifying how our customers navigate the complex global landscape of telecom regulations and onboarding processes. You'll drive the strategy and execution for intuitive self-service tools and robust APIs, empowering users and automating internal workflows.

You will collaborate closely with dedicated, globally distributed engineering, UX/UI design, operations, legal, and commercial teams to deliver seamless, API-first experiences within the Sinch Customer Dashboard and via direct integrations. Your work will directly impact customer satisfaction, operational efficiency, and Sinch's ability to scale its messaging services globally.

Key Responsibilities

• Product Strategy & Roadmap: Define, own, and communicate the product vision, strategy, and roadmap for self-service registration and provisioning tools, ensuring alignment with business objectives and customer needs across a global landscape.
• Backlog Ownership & Execution: Translate the product strategy into clear epics, detailed user stories, and acceptance criteria within Jira. Manage and prioritize the product backlog effectively.
• Agile Leadership: Actively participate and guide Agile/Scrum ceremonies (sprint planning, backlog refinement, reviews, retrospectives), ensuring a globally distributed team is focused on delivering value.
• User Experience Focus: Partner closely with UX/UI designers to research, design, and validate intuitive, efficient, and user-friendly self-service interfaces and workflows suitable for a diverse global user base.
• API Development: Drive the definition and development of internal and external APIs related to registration, provisioning, and status management, championing an API-first approach.
• Stakeholder Management: Engage proactively with internal stakeholders (Sales, Support, Operations, Legal, Engineering leadership across different regions) and indirectly with external partners to gather requirements, manage expectations, and ensure alignment in a remote setting.
• Performance Monitoring: Define key performance indicators (KPIs), monitor product/feature adoption, analyze user behavior, and identify opportunities for continuous improvement.
• Go-to-Market: Collaborate with product marketing and other teams on launch plans and enablement materials for new features and improvements.
  
  

REQUIREMENTS

• Experience: 5+ years of hands-on Product Management experience, ideally delivering SaaS, B2B platforms, or complex technical products.
• Leadership & Business Acumen: Strong strategic thinking, prioritization skills, and the ability to connect product features to business value and customer needs.
• UX Collaboration: Experience working directly with UX/UI designers to build user-centric products and advocate for user needs.
• Agile & Tools: Demonstrated expertise working effectively in Agile/Scrum environments. Proficient with Jira and Confluence (or similar tools) for backlog management, requirements, and documentation.
• Technical Acumen & APIs: Proven experience managing API-driven products and platform capabilities. Comfortable discussing technical architecture and trade-offs with engineering teams.
• Remote Collaboration & Communication: Excellent communication (written and verbal in English), presentation, and interpersonal skills. Proven ability to thrive, build relationships, and lead effectively in a globally distributed team environment.
  
  

Nice to Have

• Telecom/Messaging Domain Knowledge: Familiarity with communication ecosystems (SMS, Voice, RCS), including concepts like Alphanumeric Sender IDs, Short Codes, Long Numbers, and associated registration/provisioning challenges.
• Direct experience working within complex regulatory environments (telecom or otherwise).
• Specific experience designing or managing self-service portals or workflow automation tools.
• Experience working across multiple time zones effectively.
  
  

Our corporate language is English, please submit your application in English.

OUR HIRING PROCESS

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/.

No matter who you are, we hope you find an exciting path forward - hopefully with us!