Casino Product Owner

About FairPlay Sports Media

We’re a sports media network focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.

We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game.

FairPlay Sports Media currently comprises seven brands (Oddschecker, WhoScored, SuperScommesse, Q4, Confido, CasinoSmash) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally.

iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading tech and driven by brilliant people.

Our global media partners include Forbes, The Daily Mirror,33rd Team, Gazzettadello Sport, Tuttomercatoweb and more.

We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way. So why not join us at FPSM and be part of something bigger…

More about this role

As a Casino Product Owner, you will report to the Country Manager and be responsible for managing the vision, roadmap, and delivery of the casino product, maximizing business growth.

You will be responsible for:

• Ensuring SEO best practices are applied across all casino content and game pages
• Day to day management of content, content strategy, freelancers and content creation
• Proactively identify lack of resources and tools required for the team to operate effectively and efficiently
• Working alongside the Head of Content in conducting performance reviews and creating development plans for direct reports to ensure a high level of performance

You will be accountable for:

• Meeting casino KPIs, including revenue growth, user engagement, conversion, and retention
• Ensuring the casino product is optimized for organic traffic through strong SEO strategies
• Ensuring casino product content is compliant with regulatory guidelines
• Reporting regularly to senior management on product performance, improvements, and key SEO/content metrics
• Leading by example by delivering positive results and being a visible FairPlay ambassador

You will be supporting:

• Constant follow up and alignment with the Commercial Product Owners, Head of Content and SEOs in order to deliver our product strategy and improve our content quality
• The marketing team by developing content plans that support marketing campaigns and promotions
• The SEO team in improving technical SEO aspects of the casino platform (e.g., meta tags, page speed, indexing)

Your Skillset:

• Solid experience as a Product Owner or Product Manager in the online casino affiliate industry
• Deep understanding of online casino products (slots, live dealer, jackpots) in the Italian market
• Strong SEO knowledge, including technical SEO, content optimization, keyword strategy, and SERP analysis
• Deep understanding of key digital marketing metrics, including conversion rate and CTR
• Analytical mindset with proficiency in tools like Google Analytics, Search Console
• Experience with CMS systems and content operations
• Excellent communication skills in Italian; English proficiency is a strong plus
• Good understanding of regulated markets and responsible gaming principles
• Ability to manage multiple projects simultaneously in a fast-paced environment
• A proactive, collaborative attitude and a passion for online gaming and digital marketing

What you’ll get back from us

A permanent contract, with remote/hybrid work possibility, with interesting bonus scheme, and potential career progression potential, in one of the most dynamic industries in the digital arena

Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.