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About the Role:
We are looking for a data-driven, strategic, and results-oriented Head of Performance Marketing
to lead our digital marketing efforts. This individual will oversee all performance
channels—Search, Social, Display, Programmatic, and Lead Generation—ensuring ROI-focused
execution aligned with our business goals.
The ideal candidate is not only deeply experienced in Dubai’s competitive real estate landscape
but also brings a track record of building, managing, and mentoring high-performance teams.
You must be a strong communicator and problem-solver, capable of working cross-functionally
with creative, tech, and sales teams to deliver exceptional growth outcomes.
Key Responsibilities:
* Lead the development and execution of paid media strategies across Google, Meta, YouTube,
TikTok, and more.
* Optimize campaigns to achieve KPIs including CPL, ROAS, CAC, and lead-to-close ratios.
* Manage, mentor, and grow a performance marketing team of media buyers, analysts, and
coordinators.
* Collaborate closely with MarTech, Content, CRM, and Tech teams to ensure full-funnel
performance.
* Oversee budget planning, pacing, and forecasting with weekly and monthly reporting
dashboards.
* Analyze and interpret campaign data to drive actionable insights and continuous improvement.
* Own the marketing attribution model, optimizing for multi-touch journeys.
* Identify and test new channels, tools, and trends to stay ahead of industry changes.
* Ensure proper tracking, tagging, and data flow across ad platforms and analytics tools.
Requirements
* 10+ years of Digital marketing experience, with at least 5+ years in Dubai’s real estate industry
* Proven leadership of performance marketing teams with hands-on campaign management
experience.
* Deep understanding of real estate buyer journeys and developer ecosystems in Dubai.
* Advanced knowledge of Google Ads, Meta Business Suite, Youtube Ads, Snapchat and Tiktok
Ads
* Experience managing monthly media budgets of AED 1M+ with high accountability.
* Strong analytical, budgeting, and performance measurement skills.
* Excellent stakeholder management and communication abilities.
* Ability to thrive in a fast-paced, high-growth environment.
* Bachelor’s degree in Marketing, Business, or a related field (Master’s is a plus).
Good to Have:
* Experience with AI-driven ad optimization tools
* Familiarity with MarTech and automation tools like Zapier, Make.com, or custom dashboards.
* Background in building or optimizing YouTube ad strategies or video funnels.
* Exposure to SEO, CRO, or organic growth strategies.
* Certifications in Google Ads, Meta Blueprint, or Growth Marketing programs.
* Experience launching performance campaigns for luxury or off-plan real estate.
* Experience working closely with a creative or production team to ensure ad-message fit.
Skills
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