Senior Paid Media Manager (Google Ads)

About Us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About The Role

We are looking for an ambitious, experienced, and results-oriented Senior Google Acquisition Manager at one of Ruby Labs' fastest-growing portfolio companies in the legal-tech category.

The ideal candidate will manage and optimize our Google Ads campaigns across 30+ geographical regions while providing leadership to junior team members.

Key Responsibilities

• Conduct keyword research for Google search campaigns across 30+ regions.
• Develop keyword clustering methodologies for search campaigns.
• Structure campaigns using broad, phrase, and exact match types.
• Create and optimize Google search, display, responsive, and PMax campaigns.
• Implement Single Keyword Ad Campaigns (SKAC).
• Analyze account performance daily and adjust CPAs and budgets.
• Monitor ROI targets with weekly adjustments.
• Manage the threshold system for negative keywords based on the target CPA.
• Identify new exact match keyword opportunities from broad/phrase campaigns.
• Implement keyword and geographic exclusions at campaign/account levels.
• Deliver daily analytical reports to management.
• Coordinate with UA Head and Creative teams on content development.
• Manage junior team members and establish efficient processes.
• Delegate routine tasks while maintaining oversight.
  
  

Qualifications

• Minimum 3 years of hands-on experience with Google Ads.
• Expertise in keyword research using Ahrefs and Google Keyword Planner.
• Comprehensive understanding of Google Ads account structure.
• Advanced proficiency in Google Spreadsheets, including pivot tables, SUMIFS, and VLOOKUP.
• Professional proficiency in English.
• Strong analytical mindset with attention to detail.
• Ability to work independently and make data-driven decisions.
• Excellent time management and prioritization skills.
• Effective communication skills for reporting and mentoring.
  
  

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview
  
  

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• First Interview ( 60 minutes)
• Final Interview (60 minutes)
  
  

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.