Brand Manager NIVEA Baltics

Your Tasks

As Brand Manager NIVEA Baltics , you will execute the marketing strategy and plans for the respective categories, ensuring the delivery of agreed category targets across all three Baltic countries
Within the global and regional framework, and based on consumer insights and commercial data, you will co-create the local marketing activation plan for the respective categories in the Baltics, including assortment steering (launches, relaunches, and gap closing) as well as ATL & BTL programs
You will own and manage the respective category budget, allocating investments in line with the local strategy and within regional guidelines
You will oversee the adaptation of global and regional marketing materials, including product artworks, product labels, and marketing communication assets
You will monitor, analyze, and optimize category performance based on external (Nielsen) and internal data to enhance strategic decision-making
You will work closely with the Baltics commercial team to ensure cross-functional alignment and effective brand performance management throughout the year
You will collaborate closely with the Eastern Europe Marketing Team to ensure adherence to the global and regional brand category strategy and execution

Your Profile

4+ years of experience in Marketing (FMCG experience preferred; cosmetics/beauty industry experience is a plus)
Experience using Nielsen (extracting data, building reports, analyzing, and providing actionable insights)
Knowledge of product preparation for the market, including management of labels and artwork preparation , with sensitivity to category language
Experience in adapting media campaigns (adapting international campaigns to local markets)
Knowledge and experience in digital planning , including an understanding of key digital KPIs and trends
Knowledge and experience in TV planning , including an understanding of key TV KPIs and the ability to critically evaluate TV plans
Strong presentation skills, from building a presentation to delivering it effectively to various audiences and for different goals
Experience and knowledge in category management to contribute to category growth plans
Results-driven and performance-oriented team player with an entrepreneurial mindset and a high sense of responsibility
Native Latvian speaker , fluent in Russian and English
Availability to work in Riga

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