Deputy Manager - Digital Marketing

Job Purpose

The Deputy Manager – Digital Marketing will be responsible for supporting the planning, execution, and optimization of digital marketing initiatives to strengthen the bank’s online presence, enhance customer engagement, and drive acquisition through digital channels. This role will play a key part in executing integrated campaigns across paid, owned, and earned media, while ensuring alignment with the bank’s brand values and strategic objectives. The ideal candidate will have a strong grasp of current digital marketing tools, trends, and best practices, and will be expected to work closely with internal teams and external partners to drive measurable outcomes. Additionally, the role will support digital marketing activities for new strategic initiatives and help elevate the bank’s performance in an increasingly digital-first marketplace.

Responsibilities

Digital Campaign Management

• Plan, execute, and optimize performance-based digital marketing campaigns (SEM, display, social, video, affiliate, and retargeting).
• Monitor campaign performance and recommend adjustments to improve ROI, engagement, and conversion rates.

Content Strategy and Execution

• Collaborate with content and design teams to produce engaging and brand-aligned digital content across platforms.
• Manage content calendars and ensure timely delivery and consistency across all digital channels.

Social Media and Community Management

• Oversee social media strategy, planning, and execution, ensuring alignment with the brand voice and business objectives.
• Monitor social listening tools and manage community engagement, customer queries, and reputation online.

Website and Digital Assets Oversight

• Manage updates and enhancements to the corporate website and landing pages in collaboration with the IT/digital team.
• Ensure content accuracy, SEO readiness, UX optimization, and tracking implementation across all digital assets.

Analytics and Reporting

• Track and report on digital marketing KPIs, customer journeys, and funnel performance-using tools such as Google Analytics, Meta Business Suite, etc.
• Generate insights from data to guide future strategies and campaign improvements.

Vendor and Agency Coordination

• Liaise with digital agencies, media buying partners, and technology vendors to ensure timely execution and quality of deliverables.
• Review proposals, media plans, and performance reports, ensuring they meet campaign objectives and budget constraints.

Compliance and Governance

• Ensure all digital marketing activities comply with internal policies, Shari’a guidelines, data privacy laws, and regulatory standards.
• Maintain digital brand consistency in line with the Bank’s tone of voice and identity guidelines.

Qualification

• Bachelors in Media, Mass Communication, Digital Marketing or any other relevant field

Years

• 7-10 years

Knowledge & Skills

• Strategic Thinking: Ability to align digital marketing efforts with the bank’s overall goals and brand positioning.
• Project Management: Skilled in planning, executing, and managing digital campaigns within defined timelines and budgets.
• Analytical Skills: Strong ability to analyze performance data and derive insights to optimize campaign effectiveness.
• Creativity and Innovation: Capable of developing engaging, compliant, and customer-relevant digital content and experiences.
• Collaboration and Teamwork: Able to coordinate across departments and with external partners to ensure consistent and effective execution.
• Digital Literacy: Proficient in digital tools and platforms such as SEO/SEM, CRM, email marketing, social media, and web analytics.