Product Marketing Manager
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About Us
PRNEWS.IO is a global content marketing platform that connects brands with media outlets around the world. Headquartered in Northern Europe, we empower international brands to gain media exposure while helping news publishers monetize their content. Our clients are located all over the world, including Europe, the US, and Asia, with a growing strategic focus on expanding our presence and market share in the United States.
At PRNEWS.IO, you'll join a dynamic, international team that thrives in a fast-paced environment and shares a passion for global communication. We operate based on four core values: ambition, innovation, credibility, and cooperation. And we believe in aligning our work with purpose. These values define who we are and who we strive to become.
About The Role
We’re looking for a Product Marketing Manager to join our team and play a key role in bridging our product and go-to-market strategy. You’ll be the voice of the customer internally and the champion of our product externally, ensuring our features, positioning, and messaging resonate with the right audience at the right time.
This is a high-impact role for someone who thrives in a fast-paced, international, and cross-functional environment and who knows how to combine narrative, numbers, and execution.
What You'll Do
PRNEWS.IO is a global content marketing platform that connects brands with media outlets around the world. Headquartered in Northern Europe, we empower international brands to gain media exposure while helping news publishers monetize their content. Our clients are located all over the world, including Europe, the US, and Asia, with a growing strategic focus on expanding our presence and market share in the United States.
At PRNEWS.IO, you'll join a dynamic, international team that thrives in a fast-paced environment and shares a passion for global communication. We operate based on four core values: ambition, innovation, credibility, and cooperation. And we believe in aligning our work with purpose. These values define who we are and who we strive to become.
About The Role
We’re looking for a Product Marketing Manager to join our team and play a key role in bridging our product and go-to-market strategy. You’ll be the voice of the customer internally and the champion of our product externally, ensuring our features, positioning, and messaging resonate with the right audience at the right time.
This is a high-impact role for someone who thrives in a fast-paced, international, and cross-functional environment and who knows how to combine narrative, numbers, and execution.
What You'll Do
- Own the positioning, messaging, and competitive differentiation of our platform and key product features
- Work closely with R&D, Sales, and Customer Success to translate capabilities into value propositions for different customer segments
- Craft compelling narratives and assets across the funnel: landing pages, emails, sales collateral, case studies, FAQs, onboarding flows
- Partner with the growth & performance team to launch go-to-market campaigns for new features and product updates
- Conduct market research, competitor analysis, and gather customer insights to inform roadmap and messaging decisions
- Develop and maintain battle cards and playbooks for internal enablement
- Analyze and report on campaign effectiveness, product adoption, and customer feedback loops
- 3+ years of experience in Product Marketing, ideally in a Marketplace's business model, MarTech, or AdTech company
- Strong ability to distill technical product details into clear, compelling messaging
- Experience working across teams: Product, Sales, Customer Success, Performance/Growth
- Comfort with analytics and using data to drive decision-making
- Applied experience with tools like Mixpanel, Segment, and Customer.io
- Exceptional written and verbal communication skills (English fluency required)
- Hands-on attitude — you’re not afraid to roll up your sleeves and build from scratch
- Familiarity with tools like Notion, Figma, CMSs, Google Analytics, HubSpot, Pipedrive, or similar
- Experience in the media, PR or content marketing industries
- Working in cross-border teams or high-growth, remote-friendly environments
- Knowledge of additional languages (especially German, French, or Spanish)
- Competitive salary and performance-based bonuses
- Direct impact on go-to-market strategy and global growth
- Smart, diverse, international team with open culture and fast decisions
- Paid vacations and flexibility to support work-life balance
- Real growth opportunities in a scaling company with big ambitions
Post Date
2025-05-22
Job Type
REMOTE
Employment type
Other
Category
Marketing, Sales
Level
Entry
Country
Estonia
Industry
Internet Marketplace Platforms ,
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