Web & Digital Specialist

Additional Information

Job Number 24184822

Job Category Sales & Marketing

Location Hotel Cala di Volpe a Luxury Collection Hotel Costa Smeralda, Costa Smeralda, Porto Cervo, Italy, Italy, 7020VIEW ON MAP

Schedule Full Time

Located Remotely? N

Position Type Non-Management

This position is responsible for the execution of defined digital activities that supports hotels, bars and restaurants with necessary digital marketing and operational tactics.

The Web & Digital Specialist role requires a focus in ensuring hotels are aligned to global compliancy and ensuring approved content is updated across e specific digital platforms and channels, provide monthly automated reports to participating hotels, support social media marketing and destination marketing campaigns through email marketing to maximize online presence that attribute to the hotels’ performance. This is a full-time position based in Porto Cervo, Sardinia, Italy.

Education And Experience

• 1+ years’ experience in an online agency, client services position or hotel marketing is required or equivalent experience.
• Diploma in marketing or related field or equivalent certification from higher education.
• Strong workflow management skills and experience in content management systems.
• Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs.
• Proficiency in English is required.
• Location: Porto Cervo
  
  

Managing Work, Projects, and Policies

Delivers against all aspects of the Digital Marketing program and associated services for 2 luxury hotels, a collection of bars and restaurants, 1 golf club.

Implementing and managing online platforms

• Maintain and update Web Sites contents and company apps
• Open & monitor tickets for technical issue on dedicated platforms
• Conduct audit of Hotel Web Sites with defined score and areas of improvement
• Update cms fields associated to hotels and restaurant website pages
• Update and load photography into Marriott asset library ensuring correct compliancy
• Load hotels offers as directed by hotel team and continent team
• Ensure Tripadvisor and GMB listing, and updates as needed from hotel
• 3rd Party listings (OTA’s) and content scores updates to hotels
• Liaise and work with hotels with detailed feedback on content audits and scores
  
  

Digital & Social Campaigns

• Collate, create, and execute social media and digital campaigns per markets
• Oversee activation of SEO program per market
• Coordinate and ensure the development of tactical landing pages
• Support the set up and management of paid and social media campaigns as needed
• Compile reporting and recommendations for all campaigns
  
  

Relationships & Processes

• Develop knowledge and work with Marriott international teams
• Manage relationship with key vendors to drive scalability of efforts and implementation consistency and platform development oriented at better tracking/conversion
• Where appropriate, develop, support, and implement new processes and track output to improve efficiency for the team
  
  

Additional Responsibilities

• Attends and participates in all relevant internal and external meetings
• Informs, updates, and provides information to managers and co-workers in a timely manner
• Presents ideas, expectations, and information in a concise, organized manner
• Uses problem solving methodology for decision making and follow up
• Maintains positive working relations with internal, teams and department managers
• Manages time effectively and conducts activities in an organized manner
• Performs other reasonable duties as assigned by manager
  
  

Marriott International applica una politica di pari opportunità. Crediamo nel valore di una forza lavoro diversificata e promuoviamo una cultura inclusiva che mette le persone al primo posto. Ci impegniamo a non operare discriminazioni in base a qualsiasi caratteristica personale protetta dalla legge, come disabilità o condizione di veterano, o dalla normativa vigente.

The Luxury Collection Hotels & Resorts, con oltre 120 proprietà in più di 35 Paesi, offre la promessa di esperienze autentiche che creano ricordi duraturi e preziosi. Con oltre 100 anni di esperienza iniziata nel 1906 con il marchio italiano CIGA, una collezione delle proprietà più celebri e iconiche d'Europa, il brand vanta una solida base su cui si fonda la nostra continua evoluzione, volta a superare i desideri dei viaggiatori amanti del lusso.

Da palazzi leggendari e rifugi appartati a edifici moderni classici e senza tempo, ogni hotel e resort di lusso è un'espressione unica e preziosa del luogo in cui si trova, un portale che svela il fascino e i tesori culturali del luogo di destinazione. Se apprezzi la narrazione evocativa, hai un forte interesse e una passione per il patrimonio della località e desideri offrire un'ospitalità sincera, personalizzata e che anticipa le esigenze, ti invitiamo a unirti al nostro viaggio. Entrando a far parte di The Luxury Collection ti unirai a un portfolio di brand con Marriott International. Scegli un ambiente dove puoi svolgere al meglio il tuo lavoro, iniziare il tuo percorso verso i tuoi obiettivi, entrare a far parte di un fantastico team globale e diventare la versione migliore di te.