Campaign Operations - Relocate to Abu Dhabi/ Kuala Lumpur

About Bybit:

Bybit is one of the world's top three cryptocurrencyexchanges by volume with 70 million users. Established in 2018. It offers a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to drive user adoption and increase transaction volume for Bybit Pay.
• Plan, execute, and optimize multi-channel marketing campaigns, including social media, paid advertising, influencer marketing, partnerships, and community engagement.
• Work closely with product, business development, and operations teams to align marketing efforts with business goals.
• Analyze market trends, customer behavior, and competitive landscape to refine marketing tactics and identify new opportunities for growth.
• Monitor key performance metrics and optimize campaigns using data-driven insights.
• Drive brand awareness and position Bybit Pay as a leading crypto payment solution through strategic marketing initiatives.

Requirements

• Proven experience in digital marketing, user acquisition, and growth strategies.
• Strong understanding of blockchain payments, crypto wallets, and financial services.
• Hands-on experience with paid advertising, influencer collaborations, and community-driven marketing.
• Data-driven mindset with the ability to track, analyze, and optimize campaign performance.
• Excellent communication and project management skills, with the ability to work in a fast-paced, cross-functional environment.
• Passion for fintech, crypto, and emerging payment technologies.