User Operation Executive

About Bybit:

Bybit is one of the world's top three cryptocurrency exchanges by volume with 70 million users. Established in 2018. It offers a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support.

About the Role:

We are seeking a detail-oriented and fast-learning Marketing Operations Executive to support our user communication and campaign operations in a fast-paced crypto environment. This is a junior-level role well-suited for candidates with strong execution skills, a growth mindset, and a deep respect for security, compliance, and data accuracy. You will play a key role in managing messaging platforms, executing content pushes, and optimizing user conversion through data-driven insights.

Key Responsibilities:

1. Marketing Communication Platform Management

a. Operate and maintain backend communication tools, including content creation, review, and deployment according to campaign needs and compliance guidelines.

b. Support the development and refinement of message templates tailored to different user segments and interaction scenarios.

2. Data-Driven Optimization

a. Collaborate with product, data, and compliance teams to analyze user behavior, conversion funnels, and campaign performance.

b. Generate actionable insights to improve communication efficiency, user segmentation accuracy, and engagement across channels.

3. Operational Execution with Growth Mindset

a. Execute global and regional marketing campaigns with high attention to detail and accountability.

b. Demonstrate strong operational thinking and take ownership of execution tasks with a goal-oriented approach.

c. Adapt quickly to evolving product features, market needs, and messaging priorities in a high-frequency Web3 environment.

Job Requirements:

1. Bachelor’s degree or above in Marketing, Business, Data Analytics, or related fields;

2. Familiarity with the crypto/blockchain space or high interest in Web3 technologies is highly preferred;

3. Hands-on experience with user engagement tools is a plus;

4. Strong data sense and proficiency in Excel; experience with SQL or similar tools is an advantage;

5. Excellent execution and communication skills; capable of working cross-functionally under tight timelines;

Language Competence in fluent Chinese and English is a must for this role.