Data Analyst (Media)

We are looking for a talented Data Analyst that has affinity with media, data, and Fashion. As a analyst, you will provide in-depth media analysis reports and automated dashboards to support both the Marketing & E-commerce Media team. The insights are used to improve the effectiveness of the campaigns (including long-term brand building and short-term commercial targets) and to gain knowledge about trends and the quality of our media buying. We are looking for someone with exceptional communications skills and strong analytical abilities.

Given the existing data engineering support, this role will focus on translating business requirements into actionable insights and measurement strategies. The ideal candidate will possess a strong understanding of marketing KPIs and the ability to derive meaningful conclusions from complex datasets, with a technical understanding to collaborate effectively with the Data Engineer.

Main Responsibilities

• Manage complex quantitative and qualitative media analysis projects to provide the teams with high-level insights and reporting on their (full-funnel) media performance, both on- and offline.
• Analyze and interpret mainstream, social media, and market research data sets to provide meaningful insights and trends.
• Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting.
• Monitor day-to-day campaign performance and maintain in-depth understanding of our overall business and marketing objectives.
• Analyze large data sets to uncover trends and areas for campaign optimization.
• Set up measurement frameworks to measure and prove incremental value created from marketing activities (attributed).
• Build automated reports to track campaign (full funnel) performance and reflect on the progress towards objectives.
• Collaborate with the Data Engineer to ensure data pipelines meet the needs of marketing analysis and reporting.
• Take part in our Media Mix Modeling projects.
• Focus on interpreting model outputs and translating them into actionable marketing strategies.
• Work with stakeholders to define business questions and measurement objectives for the MMM.
• Organize training sessions for the business teams to understand the results, build trust, and drive adoption.
  

Requirements

• Exhibit strong analytic, technical, troubleshooting, and problem-solving skills.
• Experience with business intelligence software like Looker, Tableau, or similar tools.
• Ability to work in a team-oriented, fast-paced environment managing multiple priorities.
• Project management and organizational skills.
• Ability to communicate results of complex analytic findings to both technical and non-technical audiences.
  
  

Fluent in English, both written and spoken.

It Is a Bonus If You Have

• Familiarity with marketing attribution models.
• Experience in Looker Enterprise
• Experience in Google Cloud Platform including BigQuery
• Experience with incrementality testing frameworks.
• Familiar with database concepts, SQL & DBT.
• Knowledge of machine learning techniques.
  
  

Benefits

• 25 Days of Annual Leave: As a full-time employee, you will receive 25 days of paid holiday each year, with the flexibility to buy or sell up to 4 additional days to meet personal needs.
• Hybrid Work Model: We offer a flexible hybrid work environment, enabling you to seamlessly balance office and remote work to enhance productivity and work-life balance.
• Work From Abroad: Take advantage of the opportunity to work remotely from abroad for up to 2 weeks annually.
• International Work Environment: Join a dynamic, global team that fosters collaboration and cultural diversity, providing you with a rich and inclusive professional experience.
• Partial Travel Allowance: Benefit from a partial travel allowance to support your commuting costs, ensuring your journey to and from work is more affordable.
• Hunkemöller Academy: Gain access to our Hunkemöller Academy, offering a wide range of professional development programs to support your career growth and skill enhancement.
• Employee Discounts: Enjoy a 25% discount on all company products, allowing you to access our offerings at a reduced price
  
  

Apply now with your CV or LinkedIn!

We are not looking to work with recruitment agencies! Any unsolicited sharing of profiles will be considered a NO FEE applicant!