Digital Analytics Intern (6-months)

ABOUT MCM (MODERN CREATION MÜNCHEN):

MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.

MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more.

Working with us:

With a highly collaborative workforce working from offices and stores around the world, MCM established a multinational/multicultural organization. To uphold the culture & value of MCM, we intend to fulfil our corporate social responsibility by implementing the following values and to comply with high degree of legitimacy and ethical standards.

Our employees make the best efforts to become high-performing individuals who reflect the diversity of the communities in which we work and live. MCM’s commitment to diversity and inclusion includes recruiting and retaining employees from diverse backgrounds and experiences, creating awareness of diversity issues and benefits, and fostering a supportive environment where inclusivity is expected and prioritized. We have zero tolerance in any form of harassment, insultation, ostracization or groundless defamation of any other person.

Job Scope:

As a Digital Analytics Intern at MCM, you'll work closely with the Head of Data Excellence to analyze digital data and help enhance MCM's online presence, marketing strategies, and user experience. In collaboration with the marketing, product, and data teams, you will track and evaluate key performance indicators (KPIs), generate actionable insights, and contribute to the optimization of digital campaigns. Your work will directly support MCM in making data-driven decisions that shape the future of the brand’s digital engagement.

Key Responsibilities:

• Collect, analyze, and interpret data from various digital sources (e.g. Google Analytics 4, social media, CRM systems and others).
• Assist in tracking and reporting website performance in terms of traffic, engagement and conversion.
• Collaborate with teams to implement tagging and tracking solutions using tools like Google Tag Manager.
• Create dashboards and visual reports to communicate insights effectively.
• Monitor and identify trends, patterns, and opportunities to enhance digital performance.
• Assist in competitor and industry benchmarking analysis.
• Support A/B testing initiatives and provide recommendations based on findings.

Experience & Key Competences:

• Currently pursuing a degree in Marketing, Business Analytics, Data Science, Statistics or a related field.
• Basic understanding of Digital Analytics tools such as Google Analytics, Google Tag Manager or Adobe Analytics (preferred but not required).
• Good proficiency in Microsoft Excel or Google Sheets
• Basic experience with data visualization tools (e.g. Looker Studio, Tableau, Power BI).
• Strong analytical and problem-solving skills.
• Detail-oriented with the ability to interpret complex data sets.
• Strong communication skills and ability to work collaboratively in a team environment.
• Knowledge of SQL, Python, or R is a plus but not required.
• Knowledge and experience of foundational web technologies (e.g. HTML5, CSS, JavaScript) is a plus but not required.

WHAT YOU WILL GAIN:

• Hands-on experience with real-world digital analytics projects.
• Exposure to industry-leading analytics tools and best practices.
• Mentorship and networking opportunities within the industry.
• A chance to contribute to meaningful digital strategy decisions.

Sound like your kind of challenge? Step into the future with MCM and apply now!