Senior Brand Relations & Events Manager

Job Description

Are you a highly energetic and passionate professional who is keen to drive impactful events, activations and partnerships to ignite the love of the LEGO® brand to millions of children?

We are looking for a senior brand relations and events professional to join our amazing PUB (Poland, Ukraine&Baltics) Marketing team to support and to accelerate how we communicate about our business, our values and our brands through the delivery of plans across PR, Influencers, Events, Brand partnerships, social media and AFOLs (adults fans of LEGO). Join us on an exciting journey to drive brand affinity and brand love for the LEGO Group!

IMPORTANT If you are interested in this role, please submit your CV in English.


Core Responsibilities

• Develop and lead key earned/PR activities and the events strategy to drive affinity & awareness
• Lead strategic partnerships and influencers agenda
• Partner up with Brand Managers to unlock full potential of the campaigns towards kids-parents-adults.
• Leverage AFOL community outreach and engagement to complement and augment the LEGO image
• Develop storylines that excite consumers, shoppers and media
• Represent the brand to a broad range of external partners; this includes being a contact for media and being a primal contact for local PR/marketing representatives and local PR agencies
• Drive prioritized external (consumer facing) and internal/corporate events with the support of agency and other team members
• Collaborate with legal and other internal partners to ensure compliance and LEGO brand guidelines and lead local crisis management
• Directly manage external relationships including PR agency, event agency, licensee partner, strategic partnerships
• Assess and respond to incoming requests for brand participation in third-party events and activations
• This is a leader role for a small team including leading and coaching of 1 member
  
  
  
  

Play your part in our team succeeding

This position sits within the Poland& Baltics &Ukraine marketing team and plays a crucial part in ensuring that the LEGO brand continues to grow and be the leading toy brand within CEEMEA region.

Do You Have What It Takes

• Extensive work experience from PR, communications, events with demonstrated track record in generating and maintaining relationships
• Understanding of the Polish PR&Media landscape
• Experience in managing brand communication and events in a lifestyle, gaming or major entertainment license a strong plus
• Able to demonstrate strong communications skills, writing ability in Polish and English
• Results orientation
• Ability to influence key local and regional partners
• Required travel within PUB, sometimes including weekends
  
  
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.