Senior Brand Manager

The Frontline Activation Marketing Senior Manager is responsible for driving brand & business performance including localizing central brand strategy and activation plans for the local market. This role will ensure strong local relevance and championing marketing transformation, manage agencies and networks, and lead selected innovation processes. The role requires a deep understanding of local consumer insights and be able to translate data into actionable insights to drive brand power and value. The role manages different projects in the South Eastern Europe cluster

Key Responsibilities

• Localized Brand Strategy & Amplification: Ownership and development of localized brand strategy and activation for the Swiss market, including local Annual Business Plan and input for Long-range Planning, performance management, and potential YTG acceleration & mitigation plans. This includes managing brand campaigns & activations, selected innovations, national promotions, packaging and experiential marketing and events. Ensuring and championing strong local relevance across marketing activities in line with the central marketing agenda.
• Consumer understanding & analytics to support decision making: Champion consumer data interpretation and build an understanding of local consumer insights in collaboration with Human Insights team to drive actionable insights. Track brand and project performance through data analysis, converting KPIs and findings into specific insights and actions for reports and presentations as needed (e.g. monthly performance reports, market analysis).
• Agency & Network Management: Manage agencies and networks. Contract and amplify marketing assets in collaboration with EPICS team for the market.
• Budget Management: Manage brand program budgets and timelines to drive flawless execution of the plan monitoring effective return on investments, hitting all system milestones on time and within budget.
• System cross-functional Leadership: Lead cross-functional teams on work assignments and tasks, providing direction and managing timeline milestones to achieve KPIs and desired objectives. Provide coaching to members of project teams.
• Support to Marketing Director: Support the country marketing director on cross-functional initiatives, work assignments, and tasks that align with brand priorities.
  
  

Qualifications & Requirements

• 6-8 years of proven experience in brand management and local marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
• Strong analytical skills with the ability to interpret data and translate it into actionable insights
• Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver high quality on time.
• Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams and external partners and ability to influence and negotiate with internal and external stakeholders.
  
  

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding
• Expansive & Diverse Customers: We focus on diversified and large range of customers each day
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
• Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.
  
  

Travel Requirements

• Up to 15% of travel required
  
  

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.