A World Full of Goodness, Success, and Innovation awaits you at Otokoç Otomotiv. If you want to be included in a World Full of Future, let's meet!

Otokoç Otomotiv, which was established in 1928 as the first investment of the Koç Group in the automotive sector and started the history of automotive in Turkey, today; Otokoç, Avis, Avis Filo, Avis Filo Maestro, Budget, Otokoç Insurance, Otokoç Used Car, otokocihale.com, is Turkey's largest automotive retailing, car rental and car sharing company serving with Otokoç Parts and Lastick brands.

Under the roof of Otokoç, new vehicle sales, service, and spare parts services, wholesale spare parts sales, insurance and financing, accessory sales, used car vehicle sales, and vehicle protection systems under the Ford, Ford Trucks, Volvo, Fiat, Alfa Romeo, Jeep, and Maserati brands, in short offers all automotive solutions to the customers under one roof.

In car rental, short-term rental with Avis and Budget brands; Operational leasing with Avis Filo, also known as fleet leasing; Fleet management with the Avis Filo Maestro brand to the customers.

Continuing the activities at nearly 400 points in 9 countries, including Turkey, Greece, Azerbaijan, Hungary, Georgia, Kazakhstan, Ukraine, Northern Cyprus, and Northern Iraq, with the vision of " Being a global and leading reference point developing innovative mobility solutions. "

You too, have adopted the organizational agile working principles, giving importance to equality of opportunity and inclusiveness in the candidate and employee experience; If you want to work in a working environment that defines the values of development, innovation, cooperation, sincerity and transparency as the indispensable values of its culture, you can review the announcement details below and apply.

Our position where we invite you to join us: Growth Marketing Leader

If you say that you have a strong analytical side and make target and solution-oriented work a priority, and if you keep your curiosity alive with new information every day, you should take a look at the details of the advertisement!

So, what responsibilities does the Growth Marketing Leader take on at Otokoç Otomotiv?

• Lead the creation and execution of omnichannel growth strategies across digital platforms (website, mobile applications, etc.)

• Collaborate with stakeholders to implement website and mobile app development projects, measure marketing performance, and drive continuous improvement

• Develop growth marketing strategies to accelerate customer acquisition, conversion rates, and revenue growth

• Optimize lead management processes, ensuring potential customers are efficiently converted into sales, and strengthen customer loyalty with remarketing strategies

• Effectively manage websites, mobile applications, and digital campaign management tools to capture digital growth opportunities

• Define target customer segments and lead the development and execution of 360° Go-To-Market (GTM) strategies for new and existing products and services

• Utilize analytics tools to make data-driven decisions and develop strategies based on insights

• Optimize customer acquisition processes through outbound activities, performance marketing, and retargeting strategies

• Lead initiatives that deliver positive, end-to-end customer experiences across all customer touchpoints

• Translate data analytics insights into actionable plans to continuously improve UX/UI

• Create personalized customer interactions and value propositions, and lead the development of commercial campaigns

• Closely follow market and industry trends to develop differentiating strategies

• Monitor campaign performances regularly and ensure continuous optimizations in line with KPIs

• Design and implement standout digital setups using SEO and current advertising & publishing models

• Lead customer data analysis and actionable insights using tools like Google Analytics, GA4, HubSpot, and Amplitude

• Manage relationships with third-party agencies and business partners to ensure efficient collaboration

• Build strong synergies with business units and technology teams to drive impactful results

• Ensure the integration and management of marketing tools and CMS systems in line with the latest technologies and trends

• Develop compliant marketing approaches aligned with current regulations and maintain up-to-date processes

• Manage marketing budgets with an ROI-oriented approach, efficiently utilizing resources and improving budget performance

What are the Required Qualifications?

• Bachelor’s degree from a relevant field

• Minimum 10 years of experience in growth marketing, digital marketing, performance marketing and CRM

• Experience in digital platform development processes

• Strong proficiency in analytics and measurement tools such as Google Analytics, GA4, HubSpot, and Amplitude

• Experienced in lead management, SEO, retargeting, outbound marketing, and campaign optimization

• Proven experience in developing and executing 360° GTM strategies

• Strong strategic thinking and analytical skills

• Skilled in budget management and ROI optimization

• Experience in managing third-party agencies and business partners

• Ability to translate analytical outputs into actionable improvements for UX/UI

• Strong leadership and cross-functional collaboration skills

• Adaptable, innovative, and solution-oriented in the fast-changing digital landscape

Also, what do we promise you in this world?

• Flexible Benefit
• Koç Pension Foundation Membership
• Koç Family Card Membership
• Complementary Health Insurance
• Private Health Insurance (Optional)
• Personal Accident Insurance
• Food and Service (Lunch Voucher and Cafeteria)
• Birth Package and Nurse Program for Newborn Baby
• Free Car Rental and Paid Leave Gift for Married Employees
• Social Assistance Package

How Do Our Recruitment Processes Proceed?

Our recruitment process consists of the following stages. Our process length varies according to the position. We want you to know that at the end of the process, we will inform you according to your suitability for the position.

• Application
• Preliminary assessment
• Telephone and face-to-face / online interview
• Inventory stage
• Reference research

For this and more, you can access all of our open advertisements on Koç Kariyerim, Kariyer.net, Linkedin, and Youthall pages.

Don't forget to follow our Otokoç Career social media accounts to be informed about the most exciting developments about us!