Loyalty Program Lead

📍 Location: Muscat, Oman

🕹 Department: Products & Operations

📊 Division: Loyalty Program – SAMA

📅 Application Period: 03/06/2025 – 10/06/2025

Send your CV to the following email : [email protected]

Mail should have such subject(Loyalty Program Lead)

We're looking for a driven, strategic, and product-minded individual to lead SAMA, our loyalty platform. As Loyalty Program Lead, you’ll take charge of the full product lifecycle—from design and rewards strategy to merchant onboarding and B2B/B2C expansion

If you’ve built or managed loyalty programs in:

• Loyalty service providers
• Fintech
• Banking or credit cards
• Telecom

and speak Arabic fluently, you’ll feel right at home.

Ker Responsibilities:

💡 Product Strategy & Innovation

• Own the full product lifecycle of Loyalty product – from ideation to execution
• Design reward structures, point systems, cashback models, and tiered loyalty frameworks
• Develop co-branded propositions with ecosystem partners

🤝 Partner & Merchant Engagement

• Lead corporate onboarding for B2B loyalty integration
• Work with merchant teams to ensure a high-value rewards network
• Build strategic partnerships with banks, telcos, airlines, and more

📈 Program Expansion & Growth

• Scale into B2C via Thawani’s consumer app
• Launch card-linked loyalty models across prepaid, debit, and credit
• Personalize offers through strategic partnerships and user insights

📊 Performance & Analytics

• Track KPIs: engagement, redemption, ROI, retention, revenue
• Leverage customer segmentation and data trends to improve performance

🧩 Cross-functional Leadership

• Collaborate with Product, Tech, Sales, Finance, and Marketing
• Present program performance and strategic opportunities to senior leadership
• Own the P&L for the loyalty product
• Drive revenue from corporate subscriptions, partner deals, and B2C monetization
• Ensure strong ROI across campaigns and loyalty initiatives

Experience:

• Minimum 5 years of experience in loyalty program management, with at least 2+ years in a Loyalty Service Provider (LSP)
• Strong understanding of B2B and B2C loyalty ecosystems, including reward logic, point mechanics, engagement levers, and partner management
• Demonstrated success in scaling loyalty programs or launching them in new markets/segments
• Commercial mindset with a proven track record in building monetizable loyalty features
• Experience working with loyalty platforms, CRM tools, redemption engines, or card integration APIs
• Excellent communication, stakeholder engagement, and leadership skills
• Familiarity with GCC markets and fintech or digital payment ecosystems is highly preferred

Education /Certifications:

Bachelor's Degree in a relevant field

Preferred (Nice to Have)

• Exposure to gamification, user segmentation, and retention strategies
• Understanding of reward analytics and predictive engagement models