Digital Marketing Manager

Support and Service Team in Riga is looking for a strategic and results-driven Digital Marketing Manager to join the marketing team and run our lead generation and campaign efforts across multiple channels. This role is ideal for a data-savvy marketer with hands-on experience in paid media, B2B content, and LinkedIn-focused campaigns—especially within a fast-paced, tech-driven industry like iGaming.

‼️ Please note, the role requires working from the office in Riga center. ‼️

You will do:

• Define lead gen strategy (goals, funnel, KPIs).
• Run LinkedIn campaigns (organic, paid, Sales Navigator).
• Manage PPC & SEM (Google Ads, keyword targeting, retargeting).
• Launch Telegram ads (sponsored posts, bots, regional targeting).
• Create and optimize content (gated assets, blogs, creatives).
• Build and refine landing pages (high-conversion, mobile-friendly).
• Set up and track analytics (GA4, CRM, dashboards).
• Align with sales (lead handover, feedback, CRM sync).
• Optimize campaigns (A/B testing, CPL reduction, ROI improvement).
• Report results (monthly/quarterly insights to stakeholders).

Responsibilities:

• Develop and execute multichannel lead generation strategies;
• Manage LinkedIn marketing (organic, paid, Sales Navigator outreach);
• Launch and optimize PPC & SEM campaigns (Google Ads, retargeting, keyword strategy);
• Plan and manage Telegram ads for regional lead generation;
• Coordinate the creation of landing pages, gated content, and email workflows;
• Collaborate with design, product, and sales teams to align messaging and goals;
• Track performance via GA4, ad platforms, and CRM tools;
• Report on KPIs and marketing ROI, suggesting data-driven improvements;
• Stay updated on industry trends, competitor activity, and new tools;
• Contribute to evolving our brand voice and campaign creative direction.

Required Qualifications:

• 3+ years of experience in digital marketing, preferably B2B;
• Strong expertise in LinkedIn Campaign Manager and Sales Navigator;
• Proven track record running successful PPC/SEM campaigns (Google Ads, retargeting);
• Experience with Telegram ads or regional platforms (CIS, LatAm, Asia);
• Solid understanding of lead funnels, CRM flows, and A/B testing;
• Familiarity with GA4, HubSpot, or similar analytics/marketing tools;
• Excellent written and verbal communication skills;
• Strong analytical mindset and attention to detail;
• Ability to work independently and collaboratively in a cross-functional team.

Nice to Have:

• Experience in iGaming or other regulated B2B industries;
• Knowledge of creative brief writing and coordination with in-house designers;
• Background in product marketing or technical content.

Hiring Process:

• Introductory call with a recruiter;
• Interview with the Head of Marketing;
• Practical task (e.g., campaign strategy or audit).

We Offer:

• Salary in the range of 1600–3100 EUR gross, depending on experience;
• Full-time onsite work in the Centre of Riga;
• Paid parking space;
• Compensation for sports;
• Medical insurance;
• Corporate events and team off-sites;
• A chance to shape global marketing for a growing iGaming tech brand;
• A supportive team of professionals and space to grow your career.

If you're passionate about B2B growth marketing, driven by performance, and excited to build high-impact campaigns in a dynamic iGaming environment – we’d love to hear from you!

❗️We thank all applicants for their interest. Please note that only those selected for further consideration will be contacted.❗️