Group Product Manager, Global Loyalty and Merchandising

Job Description

Be a key part of Circle K’s journey as we enhance our customer experience through an exciting digital transformation. We are dedicated to fostering a dynamic and innovative product and UX culture, where your work will directly contribute to making life easier for millions of our customers worldwide. This is a fantastic chance to leverage your skills to influence a major global enterprise, drive significant improvements, and explore international opportunities within a company committed to growth and winning in the market.

What You'll Do

As the Group Product Manager for Global Loyalty & Merchandising, you will be a key stakeholder in Circle K's global loyalty and merch initiatives and help shape the experience for our members. Your mission is to create compelling personalized experiences that foster deep customer engagement, increase retention, and maximize customer lifetime value. You will lead the strategic development, implementation, and optimization of our loyalty platforms. You will also support on program benefits and member communication strategies in close collaboration with the Loyalty and Membership Experience team. This involves defining the product vision for loyalty at Circle K, managing the product roadmap, leveraging data to understand member behavior and preferences, and collaborating with loyalty, marketing, digital, analytics, and operational teams to deliver a cohesive and rewarding experience that makes our members feel valued and recognized across all touchpoints.

Key Requirements

• Significant experience (7+ years) in product management, with a specialized focus on loyalty programs, CRM, and customer lifecycle management.
• Demonstrated success in leading and inspiring a team of product managers or specialists in the loyalty or CRM space.
• Deep expertise in loyalty program design, development, and optimization, including understanding different program mechanics, reward structures, and member engagement tactics.
• Strong understanding of CRM platforms, marketing automation, and data-driven personalization techniques to enhance the member experience.
• Proven ability to use customer data and analytics to derive insights, measure program performance, and drive strategic decisions.
• Experience with the technical aspects of loyalty systems, including integration with POS, e-commerce, and mobile app platforms.
• Excellent cross-functional leadership, communication, and stakeholder management skills, with experience working in a global matrix organization.
• A strategic thinker with a customer-centric approach, passionate about building lasting customer relationships.
• Bachelor’s or Master’s degree in Marketing, Business, Economics, Computer Science, or a related field.
• Experience in the retail, CPG, or service industry with a large member base is highly desirable.
  
  

What You Can Expect At Circle K

Wherever you are in your journey, we have a place for you. Here’s some of the exciting perks we offer:

• Alimentation Couche-Tard is a proud recipient of the Gallup Exceptional Workplace Award (GEWA) for 4 years in a row.
• Complete benefits package.
• Employee discount.
• Work in a collaborative, dynamic, high-performing and diverse team.
• Learning opportunities to develop new skills and to evolve professionally in a fast-growing company.
  
  

At Circle K, our culture is shaped by our team members and how we treat each other. Our guiding principles are the core values we live by and inform all our actions and business decisions. You can find them at Values and Culture | Circle K. We hope they resonate with you and look forward to discussing them during your interview.

INTERESTED?

We encourage you to apply by June 22nd, 2025. The process will begin earlier if the right candidate has applied.

You don't meet all the necessary qualifications? At Circle K, we are fully committed to creating a diverse, inclusive, and genuine work environment. Therefore, if you're enthusiastic about this role but your background doesn't perfectly match every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Contacts

Dan Andre Evensen, Global Director Consumer Screens

([email protected])

We know great companies are built from within, by great people like you. Come grow with us!

We are looking forward to your application!

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