Head of Product – Crypto Media, Education & Community

Head of Product – Crypto Media, Education & Community

Location: Remote | Full-time

About the Role

Bitcoinsensus is a fast-growing platform delivering trusted crypto market analysis, educational content, and expert insights. We operate a high-traffic crypto news, community, and education ecosystem, offer trading tools, resources, support, news, and courses, and run an active community across Discord, Telegram, and Social Media. Our mission is to help users navigate the crypto world with clarity, confidence, and actionable knowledge.

We’re looking for a Head of Product who can own the strategy and execution of our entire product ecosystem — including our website, tools,courses, analytics dashboards, and user funnels. This role is ideal for someone who has built or scaled news/media platforms, course-based educational products, or e-commerce environments.

You’ll work cross-functionally with engineering, design, growth, and content teams to create a seamless and impactful user experience, from content discovery to purchase to long-term engagement.

What We’re Looking For

We want a product leader who understands how to turn content into conversions and education into engagement. You know how to build structured funnels that drive value for the user and revenue for the business.

Ideal Background:

• Product leadership in e-commerce, content driven, and/or education platforms (e.g., news sites, e-learning, course marketplaces, or subscription models)
• Experience optimizing e-commerce-style flows (landing pages, checkout, upsells, etc.)
• Track record of improving user funnels, lifetime value, and retention
• Strong understanding of UX/UI principles, especially around high-converting content and mobile-first design
• Data-driven decision-making — fluent in at least Google Analytics, Mixpanel, or similar as well as ready to dig deeper.
• Experience with affiliate models, content, SEO, and community platforms like Discord/Telegram is a major plus
• Bonus: Familiarity with crypto trading, education, or finance media

Key Responsibilities

Product Strategy & Ownership

• Own the full product vision for our media platform, paid community, trading tools, and course ecosystem
• Translate high-level business goals into clear product roadmaps and sprints
• Prioritize improvements that impact growth, conversion, and retention

Conversion Optimization & Revenue Growth

• Improve user journeys across the site — from content to course purchase to community access
• Optimize funnels for free → paid conversion, affiliate signups, and course sales
• Work closely with marketing and growth to support campaigns, attribution, and A/B testing

Platform UX & Feature Development

• Work with designers and developers to improve site structure, navigation, and usability
• Add new features to improve user engagement, content discoverability, and monetization
• Identify and lead improvements in dashboards, landing pages, community integrations, and user profiles

Data & Performance

• Define key metrics for product performance, revenue, and user engagement
• Track and report on KPIs, using data to guide prioritization
• Constantly iterate based on feedback, performance data, and growth experiments

Cross-Functional Leadership

• Align with founders, growth, marketing, and content teams to deliver on business goals
• Lead product planning sessions and execution across sprints
• Be a champion of speed, experimentation, and user-centric thinking

Requirements

• 5+ years of product management experience in news/media, educational platforms, or e-commerce
• Demonstrated success in improving user funnels, sales performance, and customer retention
• Strong collaboration and communication skills, especially in startup environments
• Experience with A/B testing, funnel design, and product-led growth strategies
• Bonus: Background in crypto or Web3 environments