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Our team is growing, and we are looking for a Global Head of CRM to join us on our journey!
Your day-to-day
Your day-to-day
- Develop and execute the global CRM strategy, defining objectives, managing the budget, and ensuring alignment with overall business goals
- Lead, mentor, and manage the CRM team, ensuring the effective planning, execution, and data-driven analysis of all campaigns
- Oversee the optimization of the customer journey through advanced segmentation, personalization, and marketing automation strategies
- Own the global CRM calendar and collaborate closely with cross-functional teams (e.g., Marketing, Product, BI) to deliver seamless customer experiences
- Drive CRM performance by owning all relevant KPIs, analyzing data to derive actionable insights, and implementing continuous testing and optimization
- Ensure compliance with global data protection regulations while driving innovation through the implementation of new technologies and AI-driven solutions
- 6+ years of extensive CRM experience, including time spent within the online gaming industry, and a preferred Bachelor's degree
- At least 3 years in a leadership role with proven experience managing teams in a global or multi-market business environment
- Demonstrates a strong strategic mindset with deep expertise in CRM strategy, customer lifecycle management, segmentation, and personalization
- Extensive hands-on experience with major CRM platforms, marketing automation tools, and data analytics
- Excellent communication, presentation, and stakeholder management skills, with a highly collaborative approach to working cross-functionally
- Thrives in a fast-paced, dynamic environment; an understanding of cryptocurrency customer behaviour is considered a plus
Key Skills
Ranked by relevance
crm
cryptocurrency
ai
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- Posted
- Jun 07, 2025
- Type
- Full-time
- Level
- Director
- Location
- Tallinn
- Company
- Yolo Group
Industries
IT Services
IT Consulting
Categories
Business Development
Sales
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3 roles aligned with this opportunity
View Job Details
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Sales Development Specialist
2026-04-11
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View Job Details
Related
Technical Product Manager
2026-04-10
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View Job Details
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Senior Data Scientist
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