Digital Marketing Manager

Are you a data-driven digital marketer with a passion for performance and a proven track record in managing high-impact campaigns?

We’re looking for a Digital Marketing Manager to take the lead in shaping and executing innovative, results-oriented digital marketing strategies across a diverse range of channels.

In this pivotal role, you will drive end-to-end campaign execution leveraging advanced analytics, rigorous testing, and creative collaboration to maximize reach, engagement, and ROI. As a key member of our digital team, you’ll play a central part in refining the user experience, scaling SEO initiatives, and launching new channels such as Affiliate Marketing.

If you thrive in a fast-paced environment, love transforming insights into strategy, and are excited to elevate digital performance on a global scale, we invite you to bring your expertise and enthusiasm to our dynamic team.

Your responsibilities

• Digital Marketing Management: Develop and execute data-driven paid media strategies through Paid Search (Google / Youtube / Bing), Paid Social (Meta, Linkedin, Youtube), Display/Programmatic (DV360)
• Campaign Management: Launch, manage, and optimize paid performance campaigns aimed at developing awareness, lead and sales growth
• Testing & Learning: Monitor and analyze campaign performance across different channels and markets to deliver data-driven insights and recommendations for optimizations. Develop, implement and document A/B testing projects
• SEO: Build and execute comprehensive SEO strategies that drive measurable results. Liaise with our Digital and Content teams to roadmap and implement technical and content SEO advancements on artbasel.com
• CRO/UX: Monitor and ensure a seamless user experience, proactively addressing pain points per channel and driving continuous improvements
• Collaboration: Work with internal stakeholders and external agencies and collaborate with in-house creative team
• Budget Optimization: Manage and allocate advertising budgets, ensuring the best ROI while keeping customer acquisition costs low
• Targeting & Expansion: Develop and implement audience segmentation strategies, with a focus on growing and nurturing the customer base through advanced targeting techniques
• Assist the Head of Digital Marketing in the launch and development of the Affiliate Marketing channel

Your Profile

• 5-8 years experience in digital marketing with focus on Performance channels
• Excellent understanding of KPIs, ways to achieve them and ability to put data into perspective You can understand and interpret the different metrics in meaningful ways
• Experience in Paid Search channels (Google - Search, Shopping, Display, YouTube, PMax), Paid Social channels (Facebook/IG, X, TikTok), having managed min 100k$ monthly budget
• Experience in building Search strategies and SEO analytic tools (Google Search Console, SEMRush)
• Experience with CPA and Revenue Share media buying models
• Understanding programmatic buying and its key principles
• Strong understanding of best practice website UX and ECRM integration (knowledge of SFMC is a plus)
• Expertise in managing acquisition funnels and implementing successful direct response strategies
• Advanced user of GA4 and an expert when it comes to Excel and Google Sheets (Looker studio: nice to have)
• Experience utilizing an enterprise social management platform (ie: Sprinklr or Sprout) is a plus