Manager, Marketing Automation & Acquisition

MANAGER, MARKETING AUTOMATION & ACQUISITION

Summary

Position Title: Manager, Marketing Automation & Acquisition

Department: Marketing & Communications

Status: Full-time/ Permanent

Reports to: Sr. Manager, Digital Marketing

Location: Toronto, ON

Application Deadline: June 30, 2025

Company Descripton

The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The CFL leads a global movement to grow and modernize the game. The league is committed to a global vision as it connects with fans around the world. It is transforming into a digital-first sports league through an innovative, first-of-its-kind partnership with Genius Sports to maximize fan engagement through data analytics, technological advances, and sports betting.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

Position Summary

The Manager, Marketing Automation & Acquisition is responsible for the management and execution of automated marketing campaigns that drive fan acquisition, engagement, and retention. This role manages the marketing technology (MarTech) stack and plays a key role in revenue-driving initiatives, with a strong focus on data, performance, and innovation.

This is a manager-level role that requires both strategic management and hands-on execution, with a mandate to grow our marketable fanbase and maximize campaign ROI.

Responsbilities

• Manage and execute the marketing automation strategy across email, push, SMS, and in-app messaging.
• Drive and track revenue-based campaigns, using automation to support ticket sales, paid products, and partner activations.
• Ideate and implement growth strategies to acquire and retain fans through automated touchpoints.
• Collaborate with nine CFL clubs to share marketing automation best practices, align on fan engagement strategies, and cross-promote successful growth tactics across teams.
• Maintain and evolve marketing automation systems and integrations (CRM, CDP, etc.), ensuring data accuracy and functionality.
• Segment audiences and build personalized journeys that increase engagement and fan value.
• Lead A/B testing programs to optimize messaging, conversions, and campaign performance.
• Analyze and report on campaign performance and fan engagement KPIs, offering clear, actionable insights.
• Provide support to the broader digital team on ad hoc needs such as Google Analytics troubleshooting, landing page creation, and other MarTech related tasks
  
  

Qualifications & Skills

• Bachelor’s degree in marketing, business, or related field.
• 3+ years of experience in marketing automation across multiple channels (email, push, SMS, in-app)
• Hands on expertise with marketing automation tools (experience in Braze preferred)
• Strong knowledge of customer lifecycle, segmentation, and behaviour-based targeting
• Proven experience running campaigns that support revenue, ticketing, or sales outcomes.
• Analytical mindset with experience using Excel, Tableau, and campaign reporting tools.
• Deep understanding of digital marketing techniques, including A/B testing, naming conventions, and campaign optimization
• Strong project management and cross-functional collaboration skills
• Ability to translate business needs into scalable, automated marketing solutions.
• Passion for innovation and continuous improvement in fan engagement
  
  

Other Considerations

• Hybrid Model: The incumbent will be required to attend the office at least two (2) days per week. In addition, you are required to attend meetings and other business events at the office or other venues as business needs dictate.
• Work Schedule: Due to the nature of the business, the incumbent must be available and willing to work evenings, weekends and holidays as required.
• Travel: Some travel may be required.
  
  

Contact

To be considered for this opportunity, please submit your cover letter and resume.

The Canadian Football League is an equal opportunity employer, and we are working to create a more diverse and inclusive work environment. We welcome applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people living with disabilities and people identifying as LGBTQ2S+.



We thank all applicants for their interest, however, only those selected for an interview will be contacted. For additional information on the Canadian Football League, please visit our website at www.cfl.ca.