Brand Marketing Manager

Description

Ensures that brand image and position are properly maintained in people and materials, in accordance with corporate standards.

Localize and adapt strategy for maximizing input - output of the FSS

Achieves budgeted sales and profitability goals for assigned markets

Works with Commercial Manager and Country Manager to consider global brand objectives to set challenging yet attainable brand sales and profit goals for the market and develop marketing and sales strategies to maximize sell-through according to market demand.

Formulate brand marketing objectives and programs for the market: make product selection, assortment, and pricing decisions, makes decisions on promotions items (including collateral) and creative concepts, Develop marketing and media plans, calendars, and tools

Communicates proposed deviations from global marketing guidelines and offerings to Country Manager.

Ensures strong execution of brand marketing and media plans/calendars and major launches. Prioritizes key issues and allocates resources based on need and leads activities associated with new door and market launches.

Assists sales management in key customer contact to follow up promotional efforts and keep informed of sales-force needs.

Reviews monthly brand data and budget results with Finance to proactively remedy potential problems.

Leads team to develop trade presentations and strong sell-through systems.

Conducts post launch evaluation analysis of major programs.

Evaluates competitive challenges for brand and identifies opportunities for growth and profit enhancement. Monitors competitive activity and trends in markets, customers, products, prices, and channels. Conducts P&L analysis by door.

Ensures consistent interpretation of brand global objectives and strategies.

Monitors for appropriate implementation of brand identity tools. Ex: merchandising guidelines, media positioning, catalog advertising, product assortment, sales staffing, and store/site selection.

Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Develops plans to reduce excess inventory levels.

Develops sales cycle material (or appropriate materials for support at point-of-sale) for sales force to meet specific distribution channel requirements.

Negotiates yearly sales targets and marketing/promotional activities for brand with distribution.

Defines the direction and KPIs to maximize sales in the FSS and works closely with the Retail Operations Manager to translated by door.

Articulates a compelling mission – a compelling mission beyond the day-to-day tasks – in a way that inspires others to follow.

Provides coaching, constructive feedback, development opportunities, and recognition to direct reports, FSS staff and key distributor personnel as appropriate.

Qualifications

• Leadership role in a global business
• National brand-building experience
• Strong financial background in terms of P&L management
• Provided direction, coaching, and developmental opportunities for subordinates
• Experience with all aspects of brand management, e.g.: marketing, sales, digital/e-com, training, merchandizing, and public relations, experience in FSS Management
• Knowledgeable about the company and its culture
• Strong Analytical skills and Learning Agility;
• Organization/ Self-motivation: A self-starter with ability to work on multiple projects
• Strong team player with excellent interpersonal, communication and presentation skills
• Strong talent management skills; ability to select, develop and build a team.
• Change leadership skills; flexible and able to initiate and react effectively to change
• Flexibility and ability to work with decision makers and to react effectively to change
• Ownership: Ability to lead a cross-functional team
• Very strong in excel, PowerPoint, word etc;