Manager (Scholarship Publicity)

What The Role Is

You are responsible for leading the development and execution of strategic marketing and publicity campaigns to promote and enhance awareness/attractiveness of the MINDEF/SAF profession and scholarships for tertiary students, working across multiple platforms to engage students, parents, and educators.

What You Will Be Working On

• Develop and implement publicity and marketing campaigns aligned with the organisation’s strategic goals
• Oversee the planning, productions and distribution of publications, articles and branded content to generate awareness and ensure attractive of the MINDEF/SAF profession and premier scholarships
• Track campaign effectiveness using appropriate Key Performance Indicators (KPIs) and provide recommendation for continuous improvement
• Manage the contract with an external agency for publicity requirements
• Liaise with internal stakeholders to support activities such as procurement, contract renewal and tender process
• Execute publicity efforts on print and online platforms
• Plan and execute outreach and engagement events/activities
• Engage potential scholars and their parents at various scholarship engagement events
• Manage and review budget for publicity efforts
  
  
  

Challenge(s)

• Keep abreast with new government initiatives, changing trends and expectations of the younger generations
• Adapting strategies to changing generational expectations
• Being aware of the terms and conditions of the various scholarships
  
  
  

What We Are Looking For

• At least 1 year of work experience in human resource, marketing or communications is preferred
• Strong communications skills
• Strategic thinking abilities
  
  
  

(Applicants with no experience may apply.)

Appointment will be commensurate with your experience.

Only shortlisted candidates will be notified.