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About the Role:
We are seeking a highly skilled Digital Advertising Specialist (Search) to manage and optimize paid search campaigns across multiple platforms. This role requires an operational expert who is hands-on with ad platforms, deeply analytical, and capable of driving measurable results. Experience in the automotive industry is a plus.
Key Responsibilities:
Strategically plan, execute, and optimize search advertising campaigns on platforms like Google Ads and Microsoft Advertising.
Conduct keyword research, competitive analysis, and audience targeting.
Manage bid strategies, budget allocations, and A/B testing to maximize performance.
Implement data-driven optimization techniques to enhance ROI and conversion rates.
Collaborate with creative and development teams to enhance ad copy and landing page effectiveness.
Track, measure, and report campaign performance using tools like Google Analytics, Search Console, and other tracking systems.
Stay up-to-date with industry trends, search engine algorithm updates, and best practices.
Qualifications & Skills:
5 years of hands-on experience in search advertising (PPC).
Proficiency in Google Ads, Bing Ads, Google Analytics, Google Tag Manager, and other PPC platforms.
Strong data-driven mindset, with the ability to analyze trends and make informed decisions.
Experience in automotive marketing is highly desirable.
Excellent analytical and problem-solving skills, with a results-driven approach.
Strong communication and collaboration abilities.
We offer:
We are seeking a highly skilled Digital Advertising Specialist (Search) to manage and optimize paid search campaigns across multiple platforms. This role requires an operational expert who is hands-on with ad platforms, deeply analytical, and capable of driving measurable results. Experience in the automotive industry is a plus.
Key Responsibilities:
Strategically plan, execute, and optimize search advertising campaigns on platforms like Google Ads and Microsoft Advertising.
Conduct keyword research, competitive analysis, and audience targeting.
Manage bid strategies, budget allocations, and A/B testing to maximize performance.
Implement data-driven optimization techniques to enhance ROI and conversion rates.
Collaborate with creative and development teams to enhance ad copy and landing page effectiveness.
Track, measure, and report campaign performance using tools like Google Analytics, Search Console, and other tracking systems.
Stay up-to-date with industry trends, search engine algorithm updates, and best practices.
Qualifications & Skills:
5 years of hands-on experience in search advertising (PPC).
Proficiency in Google Ads, Bing Ads, Google Analytics, Google Tag Manager, and other PPC platforms.
Strong data-driven mindset, with the ability to analyze trends and make informed decisions.
Experience in automotive marketing is highly desirable.
Excellent analytical and problem-solving skills, with a results-driven approach.
Strong communication and collaboration abilities.
We offer:
- Job in a fast-developing company which embodies sustainable and forward-thinking technology.
- Performance and experience based competitive remuneration, commuting allowance.
- Team building events and employee learning opportunities.
Key Skills
Ranked by relevance
google analytics
google ads
keyword research
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- Posted
- Jun 16, 2025
- Type
- Full-time
- Level
- Entry
- Location
- Milan
- Company
- BYD EUROPE
Industries
Motor Vehicle Manufacturing
Categories
Design
Art/Creative
Information Technology
Related Jobs
3 roles aligned with this opportunity
View Job Details
Related
UX Designer (m/w/d)
2026-05-25
Full-time
Entry
Germany
Motor Vehicle Manufacturing
Design
View Job Details
Related
Digital Sculptor
2026-05-28
Full-time
Not Applicable
Finland
Wellness
Design
View Job Details
Related
Game Lead - Live Studios (Hybrid-casual Games)
2026-05-28
Full-time
Not Applicable
Finland
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Design