Digital Analytics Specialist

We're hiring a Digital Analytics Specialist to lead the implementation and management of web and mobile analytics infrastructure. This role will focus on the end-to-end setup of GA4 and GTM, ensuring robust data collection frameworks across all platforms. You'll play a key role in shaping the analytics capabilities by collaborating with product, engineering, and marketing teams.

About the role:

• Lead the end-to-end implementation of Addobe Analytics/Google Analytics 4 (GA4) and Adobe Launch/Google Tag Manager (GTM) across websites and mobile applications.
• Design and deploy custom dataLayer structures to support detailed and reliable event tracking.
• Implement mobile app tracking (iOS & Android) using GTM, Firebase, Amplitude, and Adjust.
• Integrate GA4 and GTM with third-party platforms including CRM systems, marketing automation tools, and product platforms.
• Work closely with developers and product managers to ensure consistent and accurate data collection across all digital touchpoints.
• Debug and validate analytics implementations using tools like Google Tag Assistant, GA4 DebugView, and browser dev tools.
• Maintain clear and comprehensive documentation including tracking specifications and implementation guides.
• Support reporting and insights delivery through GA4, Amplitude dashboards, and BI tools.

About you:

• Strong hands-on experience with Google Tag Manager, GA4, Adobe Analytics and Adobe Launch.
• Strong SQL experience
• Proven expertise in building and troubleshooting advanced dataLayer configurations.
• Deep understanding of mobile analytics platforms such as Firebase, Adjust, Amplitude, and GTM SDK.
• Familiarity with privacy regulations and consent frameworks (e.g., GDPR, CCPA) and their impact on tracking strategies.
• Experience integrating analytics with platforms like HubSpot, Salesforce, Segment, or similar.
• Ability to collaborate effectively with cross-functional teams including developers, QA, and marketing.
• Working knowledge of JavaScript, HTML, and browser debugging tools.