Digital Product Manager

• Digital Platform Development:

Lead the creation and enhancement of digital platform features and solutions, ensuring a seamless customer experience across web and mobile platforms.

Capability in SEO, content analytics, driving product users and traffic, leverage various analytics tools for insights & actions

• Strategic Roadmap:

Leverage market insights and customer preferences to identify feature gaps, define the product roadmap, and drive innovation.

• Go-to-Market Strategy:

Develop and execute strategies to launch new features, drive adoption, and enhance customer engagement in collaboration with the Digital Org team.

• Cross-Functional Collaboration:

Partner with teams across product, technology, marketing, design, operations, and analytics to bring features to life and unlock new business opportunities.

Work with agile teams comprising engineers, UX/UI designers, marketers, data analysts, content strategists, and business leaders.

• Customer Behavior Analysis:

Monitor and analyze customer behavior, pain points, and preferences to continually refine the platform and improve user experiences.

• Continuous Improvement:

Focus on key metrics such as onboarding rates, revenue conversion, payment efficiency, scheme performance, and bounce rates to optimize customer journeys.

• Metrics and Performance:

Track and analyze KPIs to measure the success of the platform and implement data-driven improvements.

• Revenue Growth:

Drive revenue growth by creating and enhancing monetization opportunities through the digital platform.

Role Requirements

• Experience & Expertise:

Proven experience in digital platform management within B2B or B2C internet-based digital platforms

In-depth understanding of the end-to-end customer lifecycle

Skilled in leading cross-functional teams and managing partners/vendors to deliver results under tight deadlines.

• Analytical & Problem-Solving Skills:

Strong analytical abilities and quantitative skills with a proven track record of using data and metrics to support assumptions and build business cases.

• Personal Attributes:

Customer-obsessed with a keen interest in consumer products and digital solutions.

Self-starter with curiosity, creativity, and a proactive approach to problem-solving.

Thrives in ambiguous, fast-paced environments with strong attention to detail.

• Communication & Influence:

Exceptional verbal and written communication skills, with the ability to articulate ideas clearly and influence stakeholders at all levels.

• Digital Savvy:

Up-to-date knowledge of digital trends, user experience best practices, and platform optimization strategies.