Lead Generation and Performance Marketing Manager (f/m/x)

As a leading expert for Digital Platform Building and Customer Experience Innovation, NETCONOMY is shaping the digital leadership of its clients. We help brands to build flexible and scalable digital platforms, with top-notch technologies by SAP, Google Cloud and Microsoft Azure. NETCONOMY has 20 years of experience and employs close to 500 professionals across Europe. By introducing and driving innovation initiatives around customer experience, we support clients on the road of expanding their core business in the digital world.

Over the past 20 years, NETCONOMY has grown from a startup to a 500-people team working across 10 European locations. We believe in the power of agile and cross-functional collaboration, bringing together people from various backgrounds to create outstanding digital solutions.

YOUR JOB

In this role, you´ll develop and execute comprehensive marketing campaigns that guide prospects from initial contact to conversion. You’ll lead multi-channel campaign planning and optimization, leverage HubSpot automation and AI-powered tools, and analyze performance data to drive growth and deliver measurable results.

Your Job’s Key Responsibilities Are

• Developing and executing comprehensive, multi-channel marketing strategies focused on generating high-quality leads
• Planning, managing, and optimizing campaigns across multiple channels (e.g., paid social, email, content marketing, events) to drive sales and contribute to overall business growth
• Driving continuous improvement in campaign performance through rigorous A/B testing of various elements (e.g. landing pages, ad copy, targeting) and applying user experience best practices
• Configuring and managing automated marketing workflows within HubSpot to nurture leads and personalize customer experiences
• Collaborating closely with the marketing team (content creators, designers and ad specialists) and Business Evolution team to ensure aligned messaging, seamless lead handoff and achievement of lead generation objectives
• Monitoring and managing marketing budgets, ensuring campaigns deliver optimal ROI and adhere to established cost-effectiveness targets
• Leveraging AI-powered tools to innovate campaign strategies, personalize campaign messaging and enhance performance tracking and analysis
• Analyzing campaign data using tools like Google Analytics and various Ads Managers, and developing comprehensive reports with actionable insights to optimize performance and inform future strategies
  
  

Your Skills

• 3+ years of experience in a B2B or B2C marketing role, preferably with a proven track record of successful lead generation (agency experience or experience in a fast-scaling environment is a plus)
• Exceptional ability to plan, coordinate and execute marketing campaigns with clearly defined lead generation objectives and measurable KPIs
• Creative mindset for developing compelling campaigns that capture audience attention and drive high-quality leads
• Proven experience with conversion rate optimization (CRO) and A/B testing methodologies
• Advanced proficiency in analyzing marketing data and generating actionable insights using tools like Google Analytics and ad managers such as Google, Facebook or LinkedIn
• Highly organized and capable of managing multiple projects simultaneously in a fast-paced environment
• Hands-on experience with marketing automation platforms such as HubSpot (or similar)
• Comfortable exploring and implementing AI tools to enhance campaign ideation, execution and optimization
• Proven ability to collaborate effectively with cross-functional teams to align marketing efforts and maximize impact
• Strong communication skills in German and English
  
  

OUR OFFER

While we’re one company, each location has unique aspects and benefits. Here’s a glimpse of what to expect:

• Flexible Working Models: Early bird or night owl? Thanks to our flexible working models, you start your work day when and where it fits you best. Plus, our hybrid work option lets you choose whether you prefer working more from the office or from home.
• Career Development & Onboarding: Start your journey in NETCONOMY with a structured onboarding and mentoring phase and continue with individual training opportunities. Our Learning & Development team will support you in finding the best solution for you!
• Company Summit: Exchange professional and personal experiences at our annual in-house conference! One of the highlights of our company Summit is the vibrant networking environment it cultivates.
• Social Events: Join your colleagues and build new connections at our social events like pizza & games evenings, hiking, and Christmas party, and celebrate milestones together. It´s on us!
• Snacks and Wellbeing: Fuel your productivity and taste buds with our monthly meal allowance and discounts at partner restaurants.
• Mobility Support: Choose eco friendly transportation! As we take our responsibility for the environment seriously, we support your climate-friendly transportation costs.
  
  

The actual salary depends on your qualifications and experience. What is also important to us is to pay our employees an internally comparable salary. For legal reasons, we need to disclose the minimum annual salary for full-time employment as stated in the current collective IT agreement, which is € 53,802 for this position.