CRM Coordinator

🏷️Title: CRM Coordinator

👫Department: CRM

📍Location: UK or Europe, Remote

About Block Labs

Block Labs is a leading force in the Web3 space, incubating, investing in, and accelerating top-tier fintech, crypto and iGaming projects. With a mission to shape the future of decentralized technology, we partner with visionary startups to raise funding, refine product-market fit, and grow their audiences. Our diverse team drives innovation, using deep industry expertise and an extensive network to empower the next wave of blockchain-driven companies. At Block Labs, we’re passionate about turning bold ideas into breakthrough success.

We’re looking for a CRM Coordinator to join our growing CRM team!

About The Role

The CRM Coordinator is responsible for supporting the CRM team in executing retention and engagement strategies across various channels, including email, telegram and onsite notifications. You will be working closely with a Senior CRM Manager across multiple online casinos to ensure relevant communication is executed.

You will join a growing team, assisting in campaign creation, deployment, and performance tracking, helping to ensure players receive personalised communication. This is an excellent entry point for individuals looking to grow their career in digital marketing and the iGaming industry.

Key Responsibilities

• Email Creation & Campaign Execution: Assist in the creation of email marketing templates, including basic design and content input, ensuring campaigns are aligned with the brand and effectively targeted to player segments.
• Campaign Deployment: Set up, test, and deploy email and onsite notification campaigns using CRM platforms (FastTrack), ensuring timely delivery.
• Campaign Calendar Management: Support the team in managing the CRM campaign calendar, ensuring that deadlines are met and communication is consistent with promotional schedules.
• Database Segmentation: Assist in segmenting the player database to target specific groups with relevant offers and messaging based on behavior and player lifecycle stages.
• Campaign Reporting: Track and report on key performance metrics, such as open rates, click-through rates, and conversion rates, providing insights for future campaign improvements.
• Collaboration: Work closely with internal teams such as marketing, content, design, and product development to align content and promotions with overall business goals.
• CRM Tools: Assist in the daily management of CRM tools and platforms, ensuring that data is accurate and up-to-date.
• Customer Feedback Loop: Manage basic customer inquiries related to CRM campaigns, ensuring issues are resolved promptly.
  
  

Our Ideal Profile

• CRM Coordination experience in a gaming environment, ideally online casino.
• Experience using FastTrack as a CRM tool.
  
  

About You

• Bachelor's degree in Marketing, Business, or related fields.
• Experience in CRM, digital marketing, or a similar role, preferably in the iGaming industry.
• Basic knowledge of CRM platforms and email marketing tools.
• Strong attention to detail and organizational skills to manage multiple tasks.
• Ability to analyse campaign performance data and provide actionable insights.
• A basic understanding of HTML for email design is a plus.
• Excellent written and verbal communication skills.
• A passion for the iGaming industry and customer engagement.