Customer Insight Specialist

For more than 55 years, Eren Perakende has been uniting world-renowned brands with consumers in Turkey. In 1990, the company partnered with Devanlay to begin the licensed production and distribution of Lacoste in Turkey. Since then, Eren Perakende has taken on the distributorship of global brands such as Burberry, Gant, Nautica, and Converse.

In 2008, the company launched its own retail concept with Occasion stores, followed by the introduction of the innovative SuperStep store concept in 2012. Embracing a multi-channel strategy in 2020, Eren Perakende expanded its online sales network and redefined the shopping experience through House of SuperStep, transforming retail into an experience-driven model.

Expanding its brand portfolio with names like Intersport, SuperKids, Fashfed, United4, Sanal Çadır and Heartbeat, Eren Perakende now operates in 25 countries, with over 8,000 employees, nearly 700 stores, and 17 digital platforms.

We are looking for a colleague as ''Customer Insight Specialist'' to join our team.

Qualifications:

• Bachelor’s degree required,
• At least 2 years of experience in, ideally within CRM, marketing technology (martech), growth strategies, insights, data analytics, or related marketing teams,
• Proficiency in BI tools like Power BI and Looker, alongside marketing technology platforms (such as Insider, D-engage, Emarsys, Related Marketing Cloud, Dynamic Yield, Blaze, Salesforce, SAP, Adobe) is essential,
• Excellent verbal and written communication skills in English,
• Strong analytical skills, capable of delivering insightful ideas and drawing findings from data,
• Result-oriented and proactive problem solver, with innovative thinking and the ability to stay ahead of new trends and technologies.

Job Description:

• Execute and manage CRM campaigns via email, SMS, push notifications, and app messages using marketing automation tools,
• Ensure accurate customer data collection and segmentation for targeted communications,
• Monitor campaign performance and report on key metrics such as open rates, click-through rates, and conversions,
• Collaborate with eCommerce, Digital Marketing, and IT teams to ensure smooth campaign execution,
• Optimize ongoing campaigns based on data insights and customer behavior,
• Maintain consistency and accuracy across all communication channels.