Senior Product Lead

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

VML Luxembourg

VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the world’s largest digital media agency, and manage WPP’s European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform.

The Opportunity

We are seeking an experienced and passionate Senior Product Manager to lead the product vision, strategy, and execution within WPP Open, our cutting-edge AI-powered marketing orchestration platform. You will play a critical role in shaping the future of AI-driven marketing solutions, working closely with a talented team of engineers, designers, and data scientists. This is a unique opportunity to make a significant impact on a rapidly growing platform within a dynamic and innovative environment.

What You’ll Be Doing

Vision Setting:

Define and champion a compelling product vision and strategy for the product areas within WPP Open, alongside strategic business stakeholders with a focus on aligning with WPP Open's overall goals, market trends, and the evolving needs of our clients.

Conduct thorough market research, customer analysis, and competitive analysis to identify opportunities and unmet needs.

Stay abreast of emerging technologies and trends in AI, machine learning, and marketing technology.

Stay up-to-date on industry trends, competitive landscape, and emerging technologies.

Roadmap Creation & Backlog Planning:

Translate the product vision into a clear and actionable roadmap, prioritizing features and initiatives based on value, feasibility, and strategic alignment.

Manage and maintain a prioritised product backlog, ensuring it reflects the latest product strategy and stakeholder feedback.

Collaborate with engineering, design, and data science to define detailed Epics, and roadmaps that traces back to strategic outcomes.

Stakeholder Management:

Build and maintain strong relationships with key stakeholders across WPP, including executive leadership across Op Co’s, delivery teams, CX, client services, and technology partners.

Effectively communicate product vision, roadmap, and progress updates to stakeholders at all levels.

Proactively gather and incorporate feedback from stakeholders to ensure alignment and buy-in.

Manage Expectations & Evaluate Value:

Set realistic expectations with stakeholders regarding timelines, resources, and deliverables.

Define and track key performance indicators (KPIs) to measure the success of the platform and individual features

Analyse product usage data and gather customer feedback to identify areas for improvement and optimization.

Continuously iterate on the product based on data-driven insights and user feedback.

Lead Product Delivery:

Lead the end-to-end delivery of the product roadmap, working closely with delivery and engineering leads to ensure timely and high-quality execution.

Partner closely with the engineering team throughout the entire product development lifecycle, from ideation to launch and iteration.

Work with and influence individual product teams to deliver towards the roadmap.

Remove roadblocks and facilitate communication between the product and engineering teams.

Cross-Functional Collaboration:

Work closely with the CX team to ensure a seamless and delightful end-to-end user experience across the platform, aligning on user journeys and interaction design.

Collaborate with the partner management team to assess potential third-party solutions, evaluate product fit, and manage integrations that enhance the platform's capabilities.

Align roadmaps and manage dependencies with other product leads, ensuring a cohesive and integrated product offering across the WPP Open platform.

Strategic Alignment & Product Leadership:

• Collaborate closely with the Product Director to contribute to the overall product vision, strategy, and roadmap for WPP Open.
• Participate in product leadership meetings and contribute to cross-team initiatives, ensuring alignment and consistency across the product portfolio.
• Idea Validation & Design:
• Lead the validation and design of new product ideas and initiatives, collaborating with cross-functional teams (engineering, design, data science) to conduct feasibility assessments, prototype solutions, and gather feedback.
• Drive alignment on product decisions through structured decision-making forums, presenting clear options, trade-offs, and recommendations to stakeholders.
• New Request Intake & Prioritisation:
• Manage the intake of new product requests from business owners, client teams, and other stakeholders.
• Collaborate with other product leads to validate, prioritise, and integrate new requests into the product roadmap, ensuring alignment with overall product strategy and resource allocation.

• Growth and Adoption:
• Work with comms and change teams to support internal communication to improve understanding of the capabilities and products available within client facing teams
• Develop interactive demos showcasing the breadth of Commerce Studio applications and support client sales activities
  

What We Want From You

• 5 + years of experience in product management, ideally within the Marketing ecosystem across strategy, creation, marketing, media, PR, brand and commerce.
• Proven track record of successfully bringing products / features to market as part of a SaaS offering.
• Proven track record of successfully launching and scaling products, with a strong understanding of SaaS business models.
• Experience working closely with professional services, deployment, and adoption teams to ensure successful product launches and client onboarding
• Strong decision-making skills, with the ability to weigh trade-offs, assess risks, and make data-driven decisions.
• Proven ability to influence and build consensus with senior leadership (C-suite and department heads) and navigate complex stakeholder relationships within a large organisation.
• Strong technical aptitude with the ability to understand complex technical concepts and communicate effectively with engineers.
• Experience working in an agile development environment, with a solid understanding of agile principles and methodologies.
• Ability to work autonomously, taking ownership of initiatives and driving them to completion with minimal supervision.
• Excellent communication, collaboration, stakeholder management, and problem-solving skills.
• Passion for AI, machine learning, and the future of marketing technology.
  
  

What We Can Offer You

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

AT VML

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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